Blog
Multipurpose? Kitchen + Bathroom? Multisurface?
You've always wondered: "What's the difference between Pure’s Multipurpose, Kitchen + Bath and Multisurface?
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A collab for an even greener lifestyle!
Andréanne Marquis no longer needs to be introduced. Born in our beautiful region (Lower St. Lawrence!) and founder of the Womance company, she is a well-established businesswoman whom we love and admire! And we are really happy to collaborate with her this summer!
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Pure Bulk Month
The month of July at Pure means Bulk Month. It's our way of celebrating Plastic Free July, a global movement that helps millions of people become part of the solution to plastic pollution – to make our streets, oceans and planet cleaner and healthier.
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New trend alert: “Saved by Pure!”
Before, we had television and fashion magazines. Now we have social media: the perfect place to influence us to buy and buy even more. Because everything is going so fast. New companies, new collections, new trends... there’s always something new! Poor quality clothes at ridiculously low prices. The perfect combination to incite consumers to buy fashionable ephemeral goods that they will quickly get rid of (because they’re so cheap!), and then buy more. And we've probably all been guilty of that at one time or another! That's what fast fashion is all about. A trend that isn't really ethical and, obviously, far from being eco-friendly. @fannyyockellHave you heard of slow fashion? It's the complete opposite of fast fashion. Production that respects the environment, animals and humans. Of course, our eco-responsible, sustainable and zero waste values naturally lead us to be leaning towards this trend.Obviously, to consume in a more sustainable way, we love:Shopping at local thrift stores or second-hand stores to buy or sell “old” clothes.Finding decorative objects in antiques or yard salesGet new good quality clothing from companies that promote ethical production, with respect for workers and the planet (yes, they exist!!!).@authentiqueandréanneBUT before buying new things, we think it’s especially important to take care of the clothes and objects we already own so that they stay in good condition longer. In short, we wear them out! And when we buy quality pieces, it's even easier! Pants with holes can be saved by Grandma's sewing machine. Stained sweaters can easily be rescued before thinking about throwing them away. Any reason is good to try to save our clothes or objects before replacing them.Our secret weapon? Pure Fabric Stain Remover (of course
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Say something or nothing, speak or listen!
There have been many debates, messages and injustices in the past week.We were attentive and it was natural for our team to learn more about the sad reality that is racism.Since last Tuesday, we took a break: giveaways, advertising, posts. Because we made the choice not to dilute the important information that was flowing. Until a few days ago, the focus on social media was on buying local. Still, we have to remember that we are living a pandemic and that times are hard for all businesses. And yes, this decision not to publish anything means that our online sales this week have dropped a lot because we were no longer "active". I know that our sales are not equal to the problem of our company right now. And that's totally true! However, this decision could have resulted in the temporary layoff of some members in our team. We have worked very hard at Pure since the beginning of the crisis, and we are proud to say that we have kept our entire team of 35 team members employed.However, no one has been insensitive to what has been going around all week. I salute Sarah Couture and Léonie Pelletier, who have spread good words. Thanks to Alexandre Champagne and Maude Carmel for taking the time to educate us (again) and sharing inspiring people with us. We saw our fave foodie Jessica Prdnc everywhere, finally! Andréanne Marquis told me about the nasty messages she received (let’s remember that she just donated $20,000 to Moisson Quebec). Brands, influencers, entrepreneurs have received a lot of pressure. Social media communities asked them to speak out, to cry out for injustice. What if they didn't want to be opportunistic? What if they wanted to make room for those who had things to teach us? Because bullying is out, just like racism! Don't waste your energy denigrating and criticizing, use that rage or voice to share your message and support your cause. What did you do last week to help the cause? @jessicaprdncPersonally, I read, watched and mostly cried. It's inconceivable to me that people still go through this kind of trauma (I still cry just thinking about it and my dark circles are just even bigger). No, I didn't watch the whole George Floyd video, because I find it too heartbreaking to watch someone die. I'm not saying that life is going to go back to normal today, but yes, we'll start publishing content again at Pure and educate you about the environment. The whole team will stay on top of what's happening on our planet, as much in terms of the environment as anything else, because it's part of our values.Eat in the restaurants you want, listen to the music you like, donate to the foundation that touches you personally, read the books that inspire you, shop for the clothes that make you feel beautiful, continue to educate yourself on subjects you don't know about, because THIS is the change our world needs! @jenyferhodgson
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It’s time to take the time
We've all been in the same situation for the past few weeks: confined to the house, with the weekly grocery shopping mission as our only outing. No one knows how long it's going to last, and it's okay to feel confused and anxious. But why not make this uncertain and maybe dark period for some, sunnier, softer, more beautiful...?Teleworking or not, alone or with the children, everything around us is in slow motion. At this time more than ever before, it is time to take time. It is time to rediscover ourselves, to live slowly and, above all, to feel good about living slowly. Because anyways, that's all we have to do!
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I can finally breathe!
That’s what our beautiful planet has been telling us for the past few weeks.Experts agree: the global crisis of COVID-19 is indeed having more than positive effects on the environment. China and Italy are good examples&mdashand North America seems to be following a similar trend. Pollution has decreased significantly: fewer greenhouse gases, better air quality…It almost looks like our dream of a greener planet is coming true! This is largely due to the decrease in industrial activities and the drop in traffic (road and especially air traffic), among other things.There is a positive side to this confinement.This whole “adventure” is proving to us that we’re able to make changes to improve our planet&mdashand quickly. In just a few weeks, Canadians have shown that they can (almost!) buy anything local. #madeincanada.And this is really beautiful. What we hope is that these positive effects are not temporary. Let them last when this whole crisis is (finally!) behind us. May we keep our good habits of consuming locally, travelling when necessary, taking advantage of what our beautiful province has to offer! We are convinced that our planet (and its people too!) will feel much better. Because even though April is Pure Earth Month, at Pure, it’s Earth Month all year round. We’ve made it our priority for many years now, and we try very hard to transmit this desire to as many people as possible. And anyway, it’s now so simple to do bulk a few steps away from home (find your nearest bulk station here)! Doing bulk locally means less transportation, less waste and of course, less plastic. But you already know that!
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New look, same experience!
Speakers : Vanessa Beaulieu graphic designer, Isabelle Ouellet graphic designer , Anthony Poitras general managerl et Gabriel St-Pierre chemist.In an effort to always offer the best products, we are pleased to announce that our scientific team has reformulated our Pure body products by adding the best innovations in the industry, while maintaining the same aromas and experience our customers have been loving since our very beginning. The transformation process, which lasted several months, involved our chemist, our laboratory technicians, an external green chemistry laboratory, our bulk store partners and several consumers. The expertise and involvement of the #jesuispure community is very dear to us and we thank all those who contributed to this great advancement.A few years ago, the Pure line was known for the colour of its soaps. Beautiful shelves filled with happiness and rainbows. Today, we stand out for the gentleness and effectiveness of our products, but especially because they are offered in bulk locally. We have taken this opportunity to offer you a new image. Under the magical eye of our creative team, the Pure team has designed new dresses for its bottles, keeping the authenticity of the brand at the forefront. As our Pure community loves our colors, we carefully selected the ones that would make up our new rainbow. The labels become even more resistant to be reused in bulk for as long as possible. And finally, we improved the visuals to enhance the basis of our brand identity: BulkOur planetFamilyLocal purchase Also, our deadline for this re-branding project was actually the inventory of our remaining old labels. So, no labels were wasted, and the few remaining ones will be used for ecological financing campaigns. We now offer a 100% essential oil aroma: Tangerine! This new all-natural aroma will replace that of Mango. Your nose will be charmed by the fresh breeze of Tangerine (if you like the aroma of citrus fruits of course). You will be able to purchase our new body line, in bottle + in bulk online and in a store soon near you.
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The Plan B
Expo Manger Santé et Vivre VertLaunching of the new Pure imageMy trip to Cancun (don’t throw rocks at me, I buy CO2 offsetting when I travel!)On March 12th, everything changed on my schedule: Expo Manger Santé et Vivre Vert is cancelled, because of the COVID-19 pandemic. That’s when we have to find a plan B. Quickly. The whole team is in reaction mode with a positive approach. I’m an expert in dealing with turnarounds, but I hate having to go back to plan Bs. #thereisnoplanetb On March 23rd, I was supposed to go to sleep under the sun for a week with my favorite travel agent and friend. After a crazy week, it was inconceivable for my brain and heart to leave for a whole week during this crisis (my trip is cancelled and we are producing an essential need: soap). But at this date, I am tired. The last few months have been really intense. But now, I have to take care of myself before taking care of the planet. Shout out to my boss/friend Anthony who, for my sake, encouraged me to go and rest. It wasn’t what I first wanted, but I listened to him, because I know he really wants me to. There should be more people like “Tony” in this world. Our team is managing a tremendous increase in all departments. In just a few months, our production at Pure has increased by 220%. Hats off to our team members who perform with a smile and keep up with the pace despite the pressure. Pure is one big family, and we’re all here for each other. In addition to managing growth, the family has been affected by the disease. We’ve supported our team. Without any hesitation, we worked hard. I am so proud and grateful for this beautiful gang that is the change our world needs. So, two weeks agao, as planned, I left on vacation&mdashbut for another destination: home (believe me Aglaée, we’re not done travelling yet!). Like everyone else, I started cleaning all the rooms in my house and bringing them back to life. I drew rainbows in my windows and even turned on my Christmas lights for my young neighbours (and for me). I took some time to support (with my credit card) #madeinquebec companies in my own way and to think of my loved ones. I looked at my memories (I have a real archive center!) and shared them with my friends. I got a lot of sleep and I got a little bit off from my daily work-work-work schedule. Certainly the best break I could afford. I took a step back from one of our biggest projects and realized that the word “rainbow” was already common at Pure and has been for several months. The team has been working for over a year on a new formula, a new image, and we call our bottles our “rainbow”. credit : @isaouellet Even if the expected launch won’t happen, and since the planet has sent us all to our rooms to think about it, I believe that our new bottles are the rainbow that people want in their kitchen and bathroom. A healthy home with products made in Quebec. And since we’re now out of all Stay tuned, because the Pure family will soon have a colourful surprise for you on our online store and in your favourite local stores. Thanks to our entire community for supporting us and believing in our values. #jesuispure PS: Stay home, wash your hands and try to love plan B’s. @jenyferhodgson
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Pure become a partner of Expo Manger Santé et Vivre Vert
As the Expo Manger Santé et Vivre Vert falls in love with bulk, it was only natural for Pure to become a major partner for the 2020 edition. Expo Manger Santé et Vivre Vert is certainly THE event of the year for health in the province of Quebec. This place is full of inspiring exhibitors who encourage visitors to adopt good consumption habits, both for us and for our planet. The event takes place over the course of 3 weekends again this year, in Montreal, Quebec and Sherbrooke. The Expo has a festive and exciting atmosphere. It's a great way to meet people, but above all, to discover plenty of new things. It is also a direct access to the public who come and share with us what they like about our products. Your smiles and pictures you share on social media always warm our hearts (and you'll see that in person, we're even nicer!). Our booth is going to be crazy! We can't wait to reveal it - you'll have no choice but to come see us. And we've got something to be proud of: we've given a second life to the former booth of eco-friendly company Design DB. Catherine, Sales Representative "It's a time for me to encourage and discover new entrepreneurs in Quebec and to make local and accessible purchases". Jenyfer, Director of Communications"The Expo is THE weekend where I'm 100% running on Gutsy in bulk and stocked up on Goutsa sausages. It means seeing the beautiful Flavie and having a good time with our team, and especially our #jesuispure community" Here’s your check-list to come and visit the Expo in an eco-friendly way:1- Check your empty Pure bottles at home before you leave: you can fill them on the spot!2- Bring your water bottle and your reusable bag (backpack accepted).3- Use public transportation or carpool with your friends.4- Refuse samples that you will not use.5- Take pictures of your favourite booths instead of flyers or business cards.6- But above all, come and visit the most beautiful booth at the Expo: ours! New products will be waiting for you!
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