Blog
August 22, 2020 : Earth Overshoot Day
I don't know if this is good news or bad news. Last Saturday, August 22nd, was earth overshoot day. That’s when we exhausted all our resources on earth for the year 2020. Did you know that? Basically, we have 4 months left before New Year's Eve party, living with the same – already loaded – credit card. Until the end of 2020, we’re living beyond our means. According to the Global Footprint Network, we’re living at a rate of 1.6 planets (when we only have one). This is still far too much! In 2019, July 29th was earth overshoot day. The pandemic allowed us to gain 3 weeks over last year. Good news! The new habits we have adopted are bearing fruit: making our list before going out, limiting our trips, buying local in bulk, getting deliveries! We must not lose all these good new habits. We really hope you got into bulk this year, because bulk, among many other actions, has helped our beautiful planet get better (you should read our blog about it: I can finally breathe!).Changing habits spontaneously is not easy - we know that. We're here for you, and we won't let you down! We'll continue to show you how simple and easy it is to buy in bulk. And most importantly, we'll continue to talk to you about the environment. It's our priority to focus on eco-responsible choices. Because we are much more than just soap bottles. The day we will stop repeating tips about the environment is when everyone will put their heart into it.
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Our vacation in Quebec!
Since the beginning of summer, social networks have been flooded with so many pictures of landscapes, rivers, but most of all, smiles. Quebecers have (re)discovered Quebec's regions and nature during their vacation. Spectacular shots of our forests, flowers and, above all, our beautiful St. Lawrence river. People finally came to see the most beautiful sunset in the province, in Rivière-du-Loup (2nd in the world!).Through all these pictures, we saw a lot of softness. And that really warmed our hearts. Lots of beautiful tourists, proud to be close to natural wonders. So inspiring, so relaxing. Through it all, I couldn't help but think about how important it is to take care of it. We’re aware that we are privileged here in the Lower St. Lawrence to get to see the river every day, and it motivates us to take care of it every day as well. At Pure, we take action to keep it beautiful for a long time. This is our commitment.Because we want to see you here again next summer, we need your help too. Thank you for taking care of it as much as we do!
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Bulk Revolution, by Pure!
Bulk has been gaining in popularity for many years, and we are so happy to see a change happening all around us! Because at Pure, it has been our way of life for over 10 years now! We were pioneers for cleaners in bulk (and we are so proud of that!).This spring, one of our favourite events, Expo Manger Santé et Vivre Vert, unfortunately had to be cancelled due to the pandemic. We had prepared a small conference/interview to tell our little story and most importantly, to show you that we are much more than just soap bottles! Thanks to Pascale Robitaille and Dan Monger who allowed us to do it in a 2.0 version!
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Multipurpose? Kitchen + Bathroom? Multisurface?
You've always wondered: "What's the difference between Pure’s Multipurpose, Kitchen + Bath and Multisurface?
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A collab for an even greener lifestyle!
Andréanne Marquis no longer needs to be introduced. Born in our beautiful region (Lower St. Lawrence!) and founder of the Womance company, she is a well-established businesswoman whom we love and admire! And we are really happy to collaborate with her this summer!
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Pure Bulk Month
The month of July at Pure means Bulk Month. It's our way of celebrating Plastic Free July, a global movement that helps millions of people become part of the solution to plastic pollution – to make our streets, oceans and planet cleaner and healthier.
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New trend alert: “Saved by Pure!”
Before, we had television and fashion magazines. Now we have social media: the perfect place to influence us to buy and buy even more. Because everything is going so fast. New companies, new collections, new trends... there’s always something new! Poor quality clothes at ridiculously low prices. The perfect combination to incite consumers to buy fashionable ephemeral goods that they will quickly get rid of (because they’re so cheap!), and then buy more. And we've probably all been guilty of that at one time or another! That's what fast fashion is all about. A trend that isn't really ethical and, obviously, far from being eco-friendly. @fannyyockellHave you heard of slow fashion? It's the complete opposite of fast fashion. Production that respects the environment, animals and humans. Of course, our eco-responsible, sustainable and zero waste values naturally lead us to be leaning towards this trend.Obviously, to consume in a more sustainable way, we love:Shopping at local thrift stores or second-hand stores to buy or sell “old” clothes.Finding decorative objects in antiques or yard salesGet new good quality clothing from companies that promote ethical production, with respect for workers and the planet (yes, they exist!!!).@authentiqueandréanneBUT before buying new things, we think it’s especially important to take care of the clothes and objects we already own so that they stay in good condition longer. In short, we wear them out! And when we buy quality pieces, it's even easier! Pants with holes can be saved by Grandma's sewing machine. Stained sweaters can easily be rescued before thinking about throwing them away. Any reason is good to try to save our clothes or objects before replacing them.Our secret weapon? Pure Fabric Stain Remover (of course
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Say something or nothing, speak or listen!
There have been many debates, messages and injustices in the past week.We were attentive and it was natural for our team to learn more about the sad reality that is racism.Since last Tuesday, we took a break: giveaways, advertising, posts. Because we made the choice not to dilute the important information that was flowing. Until a few days ago, the focus on social media was on buying local. Still, we have to remember that we are living a pandemic and that times are hard for all businesses. And yes, this decision not to publish anything means that our online sales this week have dropped a lot because we were no longer "active". I know that our sales are not equal to the problem of our company right now. And that's totally true! However, this decision could have resulted in the temporary layoff of some members in our team. We have worked very hard at Pure since the beginning of the crisis, and we are proud to say that we have kept our entire team of 35 team members employed.However, no one has been insensitive to what has been going around all week. I salute Sarah Couture and Léonie Pelletier, who have spread good words. Thanks to Alexandre Champagne and Maude Carmel for taking the time to educate us (again) and sharing inspiring people with us. We saw our fave foodie Jessica Prdnc everywhere, finally! Andréanne Marquis told me about the nasty messages she received (let’s remember that she just donated $20,000 to Moisson Quebec). Brands, influencers, entrepreneurs have received a lot of pressure. Social media communities asked them to speak out, to cry out for injustice. What if they didn't want to be opportunistic? What if they wanted to make room for those who had things to teach us? Because bullying is out, just like racism! Don't waste your energy denigrating and criticizing, use that rage or voice to share your message and support your cause. What did you do last week to help the cause? @jessicaprdncPersonally, I read, watched and mostly cried. It's inconceivable to me that people still go through this kind of trauma (I still cry just thinking about it and my dark circles are just even bigger). No, I didn't watch the whole George Floyd video, because I find it too heartbreaking to watch someone die. I'm not saying that life is going to go back to normal today, but yes, we'll start publishing content again at Pure and educate you about the environment. The whole team will stay on top of what's happening on our planet, as much in terms of the environment as anything else, because it's part of our values.Eat in the restaurants you want, listen to the music you like, donate to the foundation that touches you personally, read the books that inspire you, shop for the clothes that make you feel beautiful, continue to educate yourself on subjects you don't know about, because THIS is the change our world needs! @jenyferhodgson
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It’s time to take the time
We've all been in the same situation for the past few weeks: confined to the house, with the weekly grocery shopping mission as our only outing. No one knows how long it's going to last, and it's okay to feel confused and anxious. But why not make this uncertain and maybe dark period for some, sunnier, softer, more beautiful...?Teleworking or not, alone or with the children, everything around us is in slow motion. At this time more than ever before, it is time to take time. It is time to rediscover ourselves, to live slowly and, above all, to feel good about living slowly. Because anyways, that's all we have to do!
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I can finally breathe!
That’s what our beautiful planet has been telling us for the past few weeks.Experts agree: the global crisis of COVID-19 is indeed having more than positive effects on the environment. China and Italy are good examples&mdashand North America seems to be following a similar trend. Pollution has decreased significantly: fewer greenhouse gases, better air quality…It almost looks like our dream of a greener planet is coming true! This is largely due to the decrease in industrial activities and the drop in traffic (road and especially air traffic), among other things.There is a positive side to this confinement.This whole “adventure” is proving to us that we’re able to make changes to improve our planet&mdashand quickly. In just a few weeks, Canadians have shown that they can (almost!) buy anything local. #madeincanada.And this is really beautiful. What we hope is that these positive effects are not temporary. Let them last when this whole crisis is (finally!) behind us. May we keep our good habits of consuming locally, travelling when necessary, taking advantage of what our beautiful province has to offer! We are convinced that our planet (and its people too!) will feel much better. Because even though April is Pure Earth Month, at Pure, it’s Earth Month all year round. We’ve made it our priority for many years now, and we try very hard to transmit this desire to as many people as possible. And anyway, it’s now so simple to do bulk a few steps away from home (find your nearest bulk station here)! Doing bulk locally means less transportation, less waste and of course, less plastic. But you already know that!
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