Ahhh! The smell of freshly washed clothes... Dip your nose in the blankets that have just been dried on the clothesline... Let’s admit it, we all do it!
Now that winter is just around the corner and we can no longer hang our laundry on the clothesline, that's no reason for our clothes to smell bad!
That's why we wanted to share with you our 3 miracle tricks to make your clothes, sheets and towels smell good. All this in an eco-friendly way!
Fabric Softener
Our Laundry Detergent does not technically need to be combined with fabric softener: the sum of its ingredients makes it soften fabrics and reduce static electricity. BUT we know that you want your clothes to be clean AND to smell great! One of the best ways to do this is to add a capful of our Fabric Softener to your load. Use the same aroma as your Detergent to enhance the scent, or make mixes (Vanessa loves to mix Lavender Detergent with Almond Blossom Fabric Softener!). And if you hang your clothes to dry inside, the whole house will smell great!
Linen Water
For clothes you want to be lightly scented or simply to refresh those that have been lying in the back of your wardrobe for too long: spray them with Linen Water! As it is water-based, it is safe for fabrics and won’t stain them. And the aroma will stay on your clothes all day long. We also like to spray it generously on our couches, sheets, cushions and even on our curtains! You will thank us later ;-)
Odour eliminator
Sportsmen and women in the square? To deodorize clothes, gym bag or even shoes that smell funny, spray Odour Eliminator on them without moderation. In addition to leaving a soft aroma on fabrics, Odour Eliminator will destroy sources of odour thanks to the microorganisms it contains. And if you don't play sports, you can also deodorize your dog's bed without any danger to their health.
Creating a new product doesn’t begin with its formula alone. Long before it reaches the market, we consider its entire life cycle: how it will be used, its packaging, its transportation, and what will happen to the container once the product is finished if it isn’t refilled locally.
That’s what ecodesign is all about: considering a product’s impact from the very beginning rather than looking for solutions once it already exists. Because reducing waste doesn’t start at the recycling bin. It starts at the design table. 🤓
Packaging designed differently
We considered every component to create packaging that is practical, durable, and adapted to our bulk refill model. One of the unique features of the new container is built directly into its lid: the measuring cup needed to use the product is integrated right into it. There’s no need to add a separate scoop or accessory inside the packaging. That means one less component to produce, transport, and eventually dispose of.
The container was also designed to be kept and refilled locally in bulk. Once your powder is finished, the goal isn’t necessarily to replace the packaging, but to keep using it. That’s exactly the kind of approach we want to encourage at PURE: buy the container once, then refill it again and again.
Our powders: essential raw materials and more
Long before lengthy ingredient lists and specialized products for every task, our grandmothers already relied on simple, versatile raw materials to care for their homes and laundry. We love getting back to that simplicity: carefully selected ingredients, a clear purpose, and just what’s needed to get the job done. Because sometimes, innovation also means getting back to basics.
Stripping Powder, for brighter whitesThe perfect ally for clothing and textiles that need a boost, whether whites or colours. It helps remove stubborn stains, brighten whites, and deep-clean fibres. An effective way to breathe new life into items you might otherwise have thought needed replacing. Use as a soaking agent or add directly to the washing machine during the wash cycle.
Borax, to Remove Odours Trapped in ClothingShoes, sportswear, equipment, and textiles that hold onto odours: borax is a valuable ally for deep cleaning and helping neutralize unpleasant odours. Add it to your routine after a workout or use it to refresh everyday essentials. Use as a soaking agent or add directly to the washing machine during the wash cycle.
Soda Ash, the powerful degreaserFor clothing stained with grease and oil, washing soda is a valuable ally. Its powerful degreasing action helps remove stubborn stains and greasy residues embedded in fabric fibres. An essential particularly appreciated for workwear, including clothing worn by massage therapists and mechanics, who are regularly exposed to oils and grease. Use as a soaking agent or add directly to the washing machine during the wash cycle.
Citric Acid, the enemy of limescaleA simple solution for tackling limescale and mineral deposits. Perfect for maintaining the home and appliances that regularly come into contact with water, such as coffee makers and kettles.
Sodium Bicarbonate, the everyday multitaskerClean, deodorize, and gently scrub: baking soda is the classic staple to always have on hand. One simple ingredient with countless uses throughout the home.
Our new packaging will gradually make its way to the market. ♻️
A collaboration with Société VIA
Ecodesign also means surrounding ourselves with people who understand materials and what really happens to them at the end of their life. We would therefore like to thank Jimmy Bouchard and the Société VIA team for their invaluable support throughout our reflection process, as they do with each of our projects.
Their expertise allowed us to better understand the different components of our packaging and make more informed decisions, particularly when considering how it will be sorted and what will happen to it at the end of its life. Because packaging may look simple when it reaches a store shelf, but many decisions are made behind the scenes.
Despite its smooth, colourful finish, the tube is easily recognized by sorting equipment as cardboard.
In our ongoing effort to reduce single-use plastic, we are launching the PURE Bulk Month for the 6th year in a row. This month celebrates our circular economy model, our committed partners, and the 3 MILLION bottles saved each year thanks to your participation.
Every refill goes beyond simply topping up a container: it extends the life of packaging, reduces waste, and contributes to a more circular economy.
PURE Bulk Month is the perfect opportunity to adopt this simple gesture, which, when multiplied on a large scale, creates a real impact.
To celebrate your impact, enjoy these special offers:
In-store at participating Bulk Masters retailersGet 10% off all PURE bulk products.
📍 Find a retailer near you.
Bulk at HomeEnjoy 10% off our 10 L format with the code JULY10 at PUREBIO.NET and at participating retailers.
Developed with Cascade and eco-designed in collaboration with VIA Societies, our Bulk at Home format uses up to 90% less plastic than traditional packaging and is part of a true circular economy initiative.
👉 Discover the story behind this innovation in our PURE x Cascade article.
Together, one refill at a time, we're driving meaningful change. 🌍
PURE x Karina Isabelle
Our beautiful PURE Bulk Month poster was created in collaboration with illustrator Karina Isabelle. We loved it so much that we asked her to create coloring pages for the little ones... and the grown-ups too!
Télécharge-les ici!
A festival is much more than just a lineup. It’s an economic driver, a place for connection, and a showcase for an entire region.
PURE is proud to once again collaborate with Archipel 2026 to highlight the festival’s sustainable initiatives, taking place from July 10 to 12, and the importance of celebrating differently. See the program HERE.
Here are 4 reasons why an eco-responsible festival makes all the difference:
1. It supports the local economyWhen a festival chooses local suppliers, artists, producers, and businesses, the benefits stay within the community. Every purchase supports local jobs, boosts the regional economy, and fosters lasting collaborations.
2. It reduces its environmental impactA responsible event takes concrete actions: prioritizing reusable options, improving waste management, reducing excess, and encouraging local sourcing. The result: less waste and a lighter footprint.
3. It showcases the region’s identityA local festival is also an opportunity to highlight the flavors, talent, and energy of a region. Visitors enjoy a more authentic experience and leave with a genuine connection to the place.
4. It creates a positive impactA festival lasts only a few days, but its choices can inspire for much longer. Raising awareness, encouraging better consumption habits, and showing that it’s possible to do things differently : that’s a lasting legacy.
A responsible festival is not just a successful event. It’s a community moving forward together, with pride. Happy Earth Month from PURE! 🌎
