The month of July at Pure means Bulk Month. It's our way of celebrating Plastic Free July, a global movement that helps millions of people become part of the solution to plastic pollution – to make our streets, oceans and planet cleaner and healthier.
While plastic reduction is our year-round priority, we will be focusing on bulk plastic reduction throughout the month. The goal is to help you change your habits step by step (and show you how easy it is to do bulk!).
Plus, with the holidays coming up, it's a great opportunity to try new things and change our habits!
Are you coming on board with us?
P.s. Stay tuned, your Pure Bulk Masters might have a surprise for you in the next few days... ;-)
In our ongoing effort to reduce single-use plastic, we are launching the PURE Bulk Month for the 6th year in a row. This month celebrates our circular economy model, our committed partners, and the 3 MILLION bottles saved each year thanks to your participation.
Every refill goes beyond simply topping up a container: it extends the life of packaging, reduces waste, and contributes to a more circular economy.
PURE Bulk Month is the perfect opportunity to adopt this simple gesture, which, when multiplied on a large scale, creates a real impact.
To celebrate your impact, enjoy these special offers:
In-store at participating Bulk Masters retailersGet 10% off all PURE bulk products.
📍 Find a retailer near you.
Bulk at HomeEnjoy 10% off our 10 L format with the code JULY10 at PUREBIO.NET and at participating retailers.
Developed with Cascade and eco-designed in collaboration with VIA Societies, our Bulk at Home format uses up to 90% less plastic than traditional packaging and is part of a true circular economy initiative.
👉 Discover the story behind this innovation in our PURE x Cascade article.
Together, one refill at a time, we're driving meaningful change. 🌍
PURE x Karina Isabelle
Our beautiful PURE Bulk Month poster was created in collaboration with illustrator Karina Isabelle. We loved it so much that we asked her to create coloring pages for the little ones... and the grown-ups too!
Télécharge-les ici!
A festival is much more than just a lineup. It’s an economic driver, a place for connection, and a showcase for an entire region.
PURE is proud to once again collaborate with Archipel 2026 to highlight the festival’s sustainable initiatives, taking place from July 10 to 12, and the importance of celebrating differently. See the program HERE.
Here are 4 reasons why an eco-responsible festival makes all the difference:
1. It supports the local economyWhen a festival chooses local suppliers, artists, producers, and businesses, the benefits stay within the community. Every purchase supports local jobs, boosts the regional economy, and fosters lasting collaborations.
2. It reduces its environmental impactA responsible event takes concrete actions: prioritizing reusable options, improving waste management, reducing excess, and encouraging local sourcing. The result: less waste and a lighter footprint.
3. It showcases the region’s identityA local festival is also an opportunity to highlight the flavors, talent, and energy of a region. Visitors enjoy a more authentic experience and leave with a genuine connection to the place.
4. It creates a positive impactA festival lasts only a few days, but its choices can inspire for much longer. Raising awareness, encouraging better consumption habits, and showing that it’s possible to do things differently : that’s a lasting legacy.
A responsible festival is not just a successful event. It’s a community moving forward together, with pride. Happy Earth Month from PURE! 🌎
Following the success of our Christmas gift set, the collaboration between oNature and PURE is officially back with a brand-new Apple Blossom set delicate and comforting.
True to our values, this set has been eco-designed from start to finish. Manufactured by Cascades, the recycled cardboard box goes beyond simple packaging: once emptied, it transforms into a flower pot
Bring your eco-friendly flower pot to life in a few simple steps:
Gently unfold the box.
Cut along the dotted lines.
Assemble the pieces of the flower pot by following the shapes.
Decorate it to your heart's content (think biodegradable glitter, natural twine, or upcycled ribbons!).
Scent it with your favorite oNature spray to fill your home with the sweet, delicate fragrance of apple blossoms
What is eco-design?
Eco-design is a responsible design approach that integrates environmental impact considerations right from the start of a product or packaging's creation. It takes into account every stage of the product's life cycle.
