Blog
Reducing Waste at the Source: Small Actions That Make a Big Difference
At PURE, waste reduction isn't just an initiative we highlight one week a year. It's a commitment that guides our decisions every single day. What if reducing waste started long before we even had something to throw away We're fortunate to oversee several stages of our production process, from product design and manufacturing in our own facility to distribution. This hands-on approach allows us to think differently, eliminate unnecessary steps, and implement practical solutions to reduce our environmental footprint. Because the best waste is often the waste we never create in the first place. 1. Eco-Design Did you know that up to 80% of a product's environmental impacts can be determined during its design phase? We carefully consider every detail before a product even reaches store shelves. The choice of ingredients, containers, labels, and packaging materials is an integral part of our eco-design approach. Our transparent bottles: a thoughtful choice to make them easier to identify during sorting and support recycling. They also make bulk refilling easier by allowing you to see the fill level. Our water-resistant labels: designed to withstand repeated refills and remain on containers throughout their reuse. Products designed for bulk refilling: why buy a new bottle when the one you already have can last for years? With our at-home bulk formats and network of refill stations, we encourage reusing containers rather than replacing them. A family can use approximately 60 bottles of 500 mL per year. Giving cardboard a second life: even when preparing your orders, we look for ways to reduce waste. Rather than systematically using new packing materials, we reuse our cardboard and turn it into protective cushioning for our shipping boxes. A simple way to give a resource we already have a second life! 2. La fabrication au Québec Fabriquer nos propres produits dans notre usine de Saint-Alexandre-de-Kamouraska nous donne un avantage précieux : celui de pouvoir agir directement sur nos façons de faire. De la sélection de nos ingrédients à l'amélioration continue de nos méthodes de production, chaque décision compte : Des ingrédients biodégradables et sécuritaires : nous développons nos formules avec soin, en privilégiant des ingrédients qui respectent nos standards environnementaux, sans jamais compromettre l'efficacité de nos produits. Des formules ultraconcentrées : davantage d'utilisations avec une plus petite quantité de produit! Cette concentration permet de réduire le volume à transporter pour un même nombre d'utilisations, tout en limitant les besoins en emballage. Mais derrière les équipements et les formules, il y a surtout une équipe qui partage la volonté de faire mieux. Réduire les pertes, utiliser les ressources judicieusement, encourager les bonnes habitudes et maintenir des standards de qualité élevés font partie de notre quotidien. 3. Circular Economy Distribution We believe a container shouldn't necessarily reach the end of its life after just one use. That's why our distribution network is built, in part, around a circular economy model. Our retail partners can benefit from our deposit-return program for 20-litre containers. Once the containers are empty, our team collects them during deliveries. They are then cleaned and sanitized before being put back into circulation. The same container can therefore be used multiple times rather than being systematically replaced. This approach allows us to extend the lifespan of our containers and reduce the need for new packaging. Every year, our PURE bulk refill network helps prevent the use of approximately 3 million bottles. It's proof that small habits, repeated on a large scale, can make a significant impact. 4. Bulk Refilling at Home and at Work What if the last bottle of soap you ever bought was the one you already own? With our 10-litre formats, bulk refilling at home becomes a simple way to reduce packaging while always keeping your favourite products on hand. Keep your bottles, refill them as needed, and avoid accumulating unnecessary small containers. Less plastic: a 10-litre format reduces the amount of plastic used by approximately 90% compared to purchasing equivalent quantities in smaller formats. Less transportation: larger formats help reduce trips to restock and minimize packaging. Savings with every refill: choosing bulk refills at participating refill stations allows you to save up to 25% compared to purchasing a new container. And why stop at home? We believe good habits can easily follow us to work. Once you get into the habit of refilling your containers at home, it becomes only natural to want to do the same at the office. We know that no one is perfect and that changing habits can sometimes take time. Our role isn't to put pressure on you, but rather to offer simple, effective, and accessible solutions to help you do things differently. Effective household and personal care products made in Quebec, containers designed to last, a network of refill stations, and a distribution system that encourages reuse: that's how we choose to contribute to waste reduction. This week, and every week, let's keep making choices that matter. ♻️
Learn more
Our Powders, Reimagined: Practical, Eco-Designed Packaging
Creating a new product doesn’t begin with its formula alone. Long before it reaches the market, we consider its entire life cycle: how it will be used, its packaging, its transportation, and what will happen to the container once the product is finished if it isn’t refilled locally. That’s what ecodesign is all about: considering a product’s impact from the very beginning rather than looking for solutions once it already exists. Because reducing waste doesn’t start at the recycling bin. It starts at the design table. 🤓 Packaging designed differently We considered every component to create packaging that is practical, durable, and adapted to our bulk refill model. One of the unique features of the new container is built directly into its lid: the measuring cup needed to use the product is integrated right into it. There’s no need to add a separate scoop or accessory inside the packaging. That means one less component to produce, transport, and eventually dispose of. The container was also designed to be kept and refilled locally in bulk. Once your powder is finished, the goal isn’t necessarily to replace the packaging, but to keep using it. That’s exactly the kind of approach we want to encourage at PURE: buy the container once, then refill it again and again. Our powders: essential raw materials and more Long before lengthy ingredient lists and specialized products for every task, our grandmothers already relied on simple, versatile raw materials to care for their homes and laundry. We love getting back to that simplicity: carefully selected ingredients, a clear purpose, and just what’s needed to get the job done. Because sometimes, innovation also means getting back to basics. Stripping Powder, for brighter whitesThe perfect ally for clothing and textiles that need a boost, whether whites or colours. It helps remove stubborn stains, brighten whites, and deep-clean fibres. An effective way to breathe new life into items you might otherwise have thought needed replacing. Use as a soaking agent or add directly to the washing machine during the wash cycle. Borax, to Remove Odours Trapped in ClothingShoes, sportswear, equipment, and textiles that hold onto odours: borax is a valuable ally for deep cleaning and helping neutralize unpleasant odours. Add it to your routine after a workout or use it to refresh everyday essentials. Use as a soaking agent or add directly to the washing machine during the wash cycle. Soda Ash, the powerful degreaserFor clothing stained with grease and oil, washing soda is a valuable ally. Its powerful degreasing action helps remove stubborn stains and greasy residues embedded in fabric fibres. An essential particularly appreciated for workwear, including clothing worn by massage therapists and mechanics, who are regularly exposed to oils and grease. Use as a soaking agent or add directly to the washing machine during the wash cycle. Citric Acid, the enemy of limescaleA simple solution for tackling limescale and mineral deposits. Perfect for maintaining the home and appliances that regularly come into contact with water, such as coffee makers and kettles. Sodium Bicarbonate, the everyday multitaskerClean, deodorize, and gently scrub: baking soda is the classic staple to always have on hand. One simple ingredient with countless uses throughout the home. Our new packaging will gradually make its way to the market. ♻️ A collaboration with Société VIA Ecodesign also means surrounding ourselves with people who understand materials and what really happens to them at the end of their life. We would therefore like to thank Jimmy Bouchard and the Société VIA team for their invaluable support throughout our reflection process, as they do with each of our projects. Their expertise allowed us to better understand the different components of our packaging and make more informed decisions, particularly when considering how it will be sorted and what will happen to it at the end of its life. Because packaging may look simple when it reaches a store shelf, but many decisions are made behind the scenes. Despite its smooth, colourful finish, the tube is easily recognized by sorting equipment as cardboard.
Learn more
PURE Bulk Month 2026: 3 million bottles saved every year 💚♻️
In our ongoing effort to reduce single-use plastic, we are launching the PURE Bulk Month for the 6th year in a row. This month celebrates our circular economy model, our committed partners, and the 3 MILLION bottles saved each year thanks to your participation. Every refill goes beyond simply topping up a container: it extends the life of packaging, reduces waste, and contributes to a more circular economy. PURE Bulk Month is the perfect opportunity to adopt this simple gesture, which, when multiplied on a large scale, creates a real impact. To celebrate your impact, enjoy these special offers: In-store at participating Bulk Masters retailersGet 10% off all PURE bulk products. 📍 Find a retailer near you. Bulk at HomeEnjoy 10% off our 10 L format with the code JULY10 at PUREBIO.NET and at participating retailers. Developed with Cascade and eco-designed in collaboration with VIA Societies, our Bulk at Home format uses up to 90% less plastic than traditional packaging and is part of a true circular economy initiative. 👉 Discover the story behind this innovation in our PURE x Cascade article. Together, one refill at a time, we're driving meaningful change. 🌍 PURE x Karina Isabelle Our beautiful PURE Bulk Month poster was created in collaboration with illustrator Karina Isabelle. We loved it so much that we asked her to create coloring pages for the little ones... and the grown-ups too! Télécharge-les ici!
Learn more
PURE X Archipel 2026: The power of a local and sustainable festival
A festival is much more than just a lineup. It’s an economic driver, a place for connection, and a showcase for an entire region. PURE is proud to once again collaborate with Archipel 2026 to highlight the festival’s sustainable initiatives, taking place from July 10 to 12, and the importance of celebrating differently. See the program HERE. Here are 4 reasons why an eco-responsible festival makes all the difference: 1. It supports the local economyWhen a festival chooses local suppliers, artists, producers, and businesses, the benefits stay within the community. Every purchase supports local jobs, boosts the regional economy, and fosters lasting collaborations. 2. It reduces its environmental impactA responsible event takes concrete actions: prioritizing reusable options, improving waste management, reducing excess, and encouraging local sourcing. The result: less waste and a lighter footprint. 3. It showcases the region’s identityA local festival is also an opportunity to highlight the flavors, talent, and energy of a region. Visitors enjoy a more authentic experience and leave with a genuine connection to the place. 4. It creates a positive impactA festival lasts only a few days, but its choices can inspire for much longer. Raising awareness, encouraging better consumption habits, and showing that it’s possible to do things differently : that’s a lasting legacy. A responsible festival is not just a successful event. It’s a community moving forward together, with pride. Happy Earth Month from PURE! 🌎
Learn more
DIY Apple Blossom Bouquet
Following the success of our Christmas gift set, the collaboration between oNature and PURE is officially back with a brand-new Apple Blossom set delicate and comforting. True to our values, this set has been eco-designed from start to finish. Manufactured by Cascades, the recycled cardboard box goes beyond simple packaging: once emptied, it transforms into a flower pot Bring your eco-friendly flower pot to life in a few simple steps: Gently unfold the box. Cut along the dotted lines. Assemble the pieces of the flower pot by following the shapes. Decorate it to your heart's content (think biodegradable glitter, natural twine, or upcycled ribbons!). Scent it with your favorite oNature spray to fill your home with the sweet, delicate fragrance of apple blossoms What is eco-design? Eco-design is a responsible design approach that integrates environmental impact considerations right from the start of a product or packaging's creation. It takes into account every stage of the product's life cycle.
Learn more
PURE Apple Blossom Collection: Spring in Refill Mode 🌸
Back in stock March 9th 2026 online, in store and in bulk! For the past 5 years, the PURE Apple Blossom collection has officially marked the arrival of spring cleaning. More than just a seasonal launch, it’s a gateway to a new way of consuming: more responsible, more economical, and firmly rooted in refill and bulk. Each year, this collection helps attract new consumers, introduce them to our products, and most importantly, to our philosophy: Refill. Reuse. Repeat. A limited edition that goes even further ♻️ At Total Fabrication, eco-design isn’t a trend, it’s a way of working. At every stage of development, from idea to packaging, we ask ourselves the same question: How can we reduce environmental impact without ever compromising product quality or aesthetics? This year, we’re taking the idea even further with the limited-edition Apple Blossom collection and the launch of an exclusive gift set. The overwhelming success of our Holiday set confirmed one thing: we had to do it again. This set brings together a trio of essential products, created in collaboration with oNature, to support spring cleaning with gentleness and efficiency. But that’s not all. Once the products are finished, the box doesn’t become waste. It transforms into a DIY flower pot, designed to diffuse your home fragrance. See the DIY here. All PURE products are designed to last.They are refillable at participating local retailers or through at-home bulk refills. Less transportation, less packaging, more meaning. Ingredients chosen with rigor and transparency Ingredient selection is essential. For our health, for animals, and for the planet. Each product in the Apple Blossom collection is formulated with gentle, effective, and biodegradable ingredients. And because transparency is non-negotiable, we disclose the complete ingredient list, even when Canadian regulations don’t require it. Trusting a product starts with knowing exactly what’s in it. Available for a limited time, the collection includes: the limited-edition trio gift set the multi-surface cleaner the dishwashing liquid the home fragrance the fragrance extract the diffuser the linen water
Learn more
A strategic agreement with national distributor Puresource
St-Alexandre-de-Kamouraska, February 2026 – PURE and oNature are proud to announce the signature of a national distribution agreement with Puresource, marking a key milestone in the development of both brands across Canada. Last fall, Total Fabrication, the parent company of PURE and oNature, acquired the assets of its circular economy distributor, Quemar, to better serve the Quebec and Ontario markets. This initiative aimed to strengthen relationships with retailers through improved service and optimize bulk logistics. The addition of Puresource as a national partner complements this growth strategy. This collaboration will allow for better service to Western Canada and accelerate development in this rapidly growing market.
Learn more
2025: A Landmark Year for PURE
The year 2025 marked a major turning point for PURE. Thanks to the dedication of our teams, continuous innovation, and the exceptional support of our retail partners across Canada, we achieved several important milestones that strengthen our mission: offering eco-friendly home and body care products, made here, and available in refill format. Bulk innovation: the 10 L Format One of the most significant advancements of 2025 was the launch of our 10 L home refill format, created in collaboration with Cascades. This cardboard-based format makes it possible to: drastically reduce single-use plastic simplify access to home refill offer a 100% Québec-designed ecodesign model Since its launch, the 10 L format has transformed how many families and businesses refill at home. B Corp Certification for Total Fabrication: A Formal Commitment to Sustainability Our factory officially became a B Corp certified company, an international designation recognizing businesses that generate real, positive impact.This certification confirms the strength of our work in: ecodesign reduction of single-use plastic local development For retailers and consumers, it’s a clear signal: our products are crafted with intention, integrity, and respect. The PURE Brigade: Education, Festivals & Beach Cleanups Summer 2025 was highlighted by the work of the PURE Brigade, our mobile team dedicated to educating the public on eco-friendly habits. Their activities included: educational workshops about refill and waste reduction eco-shoe-cleaning stations multiple beach cleanups along the St. Lawrence River with our friends at Organisation Bleu A powerful on-the-ground effort that reached thousands of people and strengthened our educational mission. Launch of the Limited Edition Summer Love Collection Summer 2025 also brought a much anticipated release:the Summer Love limited edition collection, featuring bright, natural seasonal aromas. This collection was an instant success thanks to its unique summer scent and the storytelling behind the products. Total Fabrication Acquires Quémar Distribution Assets: A Stronger Network In 2025, Total Fabrication acquired the assets of Quémar Distribution a strategic move that significantly improves: logistical efficiency closeness and responsiveness to retailers This acquisition strengthens our ability to support the growth of refill across Québec-Ontario-Martimes. An Eco-design Innovation: The Christmas Gift Box That Transforms Into a Reindeer Among 2025’s standout innovations was our ecodesigned Christmas gift box, developed in collaboration with Cascades. This unique box was created to reduce waste while adding a fun “wow moment” to the customer experience: once empty, it folds into a decorative reindeer that diffuses a home fragrance. A simple, ingenious concept perfectly aligned with our mission. Nearly 3 Million Bottles Saved Thanks to refills in stores and at home, PURE diverted nearly 3,000,000 plastic bottles from recycling centers in 2025.Every refill counts and this number proves our model works. 2025 was a defining year for PURE. In 2026, we will continue our mission: offering eco-friendly products that respect your health, your home, and the planet, while continuing to build a strong, inspiring local shopping network. 💚
Learn more
A natural reaction to cold temperatures.
At PURE, every formula is carefully crafted from natural, biodegradable ingredients, without compromising on performance. It’s precisely this gentler, more eco-friendly composition that can sometimes react to changes in temperature. Because PURE is committed to transparency at every level, our containers are transparent too. Their clarity allows the true nature of the product to show, reinforcing our dedication to explaining these phenomena in a simple and honest way. We believe that well-informed consumers can make better choices. And explaining why a product changes in appearance is also a way for us to stay true to our values of transparency and trust. In Canada, we have to contend with a harsh climate and extreme winter temperatures. PURE takes every necessary precaution to protect its products from the cold. During the winter season, no online orders leave our facility on Fridays to prevent products from sitting in carriers’ trucks over the weekend, exposed to freezing temperatures. Each shipment is carefully planned to preserve the quality of our natural formulas and ensure that products arrive at your home in optimal condition. Feel free to contact our customer service with any questions: info@totalfabrication.ca
Learn more
DIY your holiday reindeer
Every year, the return of our PURE X oNature limited Holiday Edition brings a moment of joy and creativity to our Saint-Alexandre-de-Kamouraska factory. This year, we are proud to present a wonderful new addition: an eco-friendly gift set designed in collaboration with Cascades, combining fun, sustainability, and the magic of the holiday season. How to Turn Your PURE Gift Set into a Christmas Reindeer ✂️ In just a few simple steps, bring your eco-friendly little reindeer to life: Gently unfold the box. Cut along the dotted lines. Assemble the reindeer pieces following the shapes. Decorate it however you like (biodegradable glitter, natural twine, repurposed ribbons…). Scent it with your favorite oNature spray to fill your home with the sweet aroma of the holiday season. And voilà! You’ve just created a reusable, local, and scented Christmas decoration that will bring smiles to young and old alike. Share your craft on social media! Tag us @jesuispure to inspire the whole community and spread the eco-friendly holiday magic.
Learn more
