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Un 2025 marquant… et un 2026 prometteur
L’année 2025 a marqué un tournant majeur pour PURE. Grâce à l’engagement de nos équipes, à l’innovation continue et au soutien exceptionnel de nos marchands partenaires partout au Canada, nous avons franchi plusieurs étapes importantes qui renforcent notre mission : offrir des produits ménagers et corporels écoresponsables, fabriqués ici, et accessibles en vrac. 2025 en rafale : Certifiés Fabriqué au Québec Les produits PURE ont officiellement obtenu la certification Fabriqué au Québec. Cette distinction permet aux consommateurs de reconnaître facilement des produits conçus et fabriqués ici, avec des ingrédients sûrs et un souci constant de l’environnement. Innovation vrac : le format 10 L Une des avancées les plus significatives de 2025 a été l’innovation du vrac à la maison format 10 L en collaboration avec Cascades.Ce format, fabriqué en carton, permet : une réduction majeure de plastique à usage unique une utilisation plus simple du vrac à domicile un modèle d’écoconception 100% pensé au Québec Depuis son lancement, le 10L a transformé l’accès au vrac pour beaucoup de familles et d'entreprises. Certification B Corp pour Total Fabrication: un engagement officiel envers la durabilité Notre usine est devenue entreprise certifiée B Corp, une distinction internationale qui reconnaît les entreprises ayant un impact positif réel. Cette certification confirme la qualité de notre travail en :écoconception, éduction du plastique à usage unique et développement local. Pour nos marchands et consommateurs, c’est un gage clair : nos produits sont faits avec intention, intégrité et respect. La Brigade PURE : éducation, festivals et nettoyages de plages L’été 2025 a été marqué par la présence de la Brigade PURE, notre équipe mobile dédiée à sensibiliser la population sur les bons gestes environnementaux. Au programme : ateliers d’éducation sur le vrac et la réduction des déchets, stations de nettoyage de chaussures écologiques et plusieurs nettoyages de plages le long du Saint-Laurent avec nos amis d'Organisation Bleu. Un effort terrain qui a touché des milliers de personnes et renforcé notre mission éducative. Lancement de la collection limitée Amour d’été L’été 2025 a aussi présenté une nouveauté très attendue :la collection “Amour d'été”, une édition limitée aux arômes lumineux et naturels. Cette collection a été un succès fulgurant grâce à son arôme estivale unique et l'histoire derrière les produits. Total Fabrication acquis les actifs de Quémar Distribution : un réseau plus fort En 2025, Total Fabrication a acquis les actifs de Quémar Distribution.Un mouvement stratégique qui améliore significativement : la fluidité de notre logistique et la proximité avec les marchands Cette acquisition permet de mieux soutenir la croissance du vrac partout au Québec. Une nouveauté écoresponsable : le coffret de Noël qui se transforme en renne Parmi les grandes innovations 2025, l’un des produits les plus appréciés a été notre coffret de Noël écoconçu, développé en collaboration avec Cascades. Ce coffret unique a été pensé pour réduire les déchets tout en ajoutant un moment “wow” à l’expérience client : une fois vide, il se plie et se transforme en un renne décoratif conçu pour diffuser un parfum d’ambiance. Un concept simple, ingénieux et parfaitement aligné avec notre mission. Près de 3 millions de bouteilles sauvées Grâce à la recharge en boutique et au vrac à la maison, PURE a détourné près de 3 000 000 de bouteilles plastiques des centres de tri en 2025. Chaque recharge compte, et ce chiffre prouve que notre modèle fonctionne. 2025 restera une année charnière pour PURE. Et ce n’est que le début. En 2026, nous poursuivons notre mission : offrir des produits écoresponsables qui respectent votre santé, votre maison et notre planète, tout en continuant de bâtir un réseau d'achat local fort et inspirant. 💚
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Une réaction naturelle aux températures froides
Chez PURE, chaque formule est conçue avec soin à partir d’ingrédients naturels, biodégradables et sans compromis sur la performance. C’est justement cette composition plus douce et écologique qui peut parfois réagir aux changements de température. Parce que PURE mise sur la transparence à tous les niveaux, nos contenants le sont aussi. Leur clarté permet de voir la vraie nature du produit, ce qui renforce notre engagement à expliquer ces phénomènes de manière simple et honnête. Nous croyons qu’un consommateur bien informé peut faire des choix éclairés. Et expliquer pourquoi un produit change d’apparence, c’est aussi une façon d’être cohérents avec nos valeurs de transparence et de confiance. Au Canada, nous devons composer avec un climat rigoureux et des températures hivernales extrêmes. PURE prend toutes les précautions nécessaires pour protéger ses produits contre le froid. Durant la saison hivernale, aucune commande en ligne ne quitte notre usine un vendredi afin d’éviter que les produits restent dans les camions des transporteurs pendant le week-end, exposés à des températures glaciales. Chaque envoi est planifié avec soin pour préserver la qualité des formules naturelles et assurer que les produits arrivent chez vous dans un état optimal. N'hésitez pas de communiquer avec notre service client pour toutes questions.info@totalfabrication.ca
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DIY your holiday reindeer
Every year, the return of our PURE X oNature limited Holiday Edition brings a moment of joy and creativity to our Saint-Alexandre-de-Kamouraska factory. This year, we are proud to present a wonderful new addition: an eco-friendly gift set designed in collaboration with Cascades, combining fun, sustainability, and the magic of the holiday season. How to Turn Your PURE Gift Set into a Christmas Reindeer ✂️ In just a few simple steps, bring your eco-friendly little reindeer to life: Gently unfold the box. Cut along the dotted lines. Assemble the reindeer pieces following the shapes. Decorate it however you like (biodegradable glitter, natural twine, repurposed ribbons…). Scent it with your favorite oNature spray to fill your home with the sweet aroma of the holiday season. And voilà! You’ve just created a reusable, local, and scented Christmas decoration that will bring smiles to young and old alike. Share your craft on social media! Tag us @jesuispure to inspire the whole community and spread the eco-friendly holiday magic.
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When creativity and consciousness come together for the holiday season
"I eco-designed a Christmas box because I’m determined to optimize every single one of our choices." — Jenyfer 😃🎄 Sustainable consumption, in my opinion, is a civic responsibility… but even more so, a business mission. When you design, you influence. And when you influence, you can help consumers make better choices—without compromise. I’m not against gift boxes—I love receiving them too—but let’s be honest: packaging often has a lifespan of less than 5 seconds before ending up in the recycling bin… or worse. In Canada, it’s estimated that every holiday season, more than 540,000 tonnes of packaging end up in the trash. I wanted to do things differently. I had 48 hours to come up with an idea before printing. In the middle of August, I put on some Christmas music (yes, really! 🎶), dove back into my festive memories, thought about my family—especially my sister, who’s an early childhood educator—and that’s when the idea for a craft was born. Transforming the PURE x oNature box into a little Christmas reindeer to cut out, assemble, and scent with the Holiday Season room fragrance. A package that lives longer—and brings smiles to both kids and grown-ups alike. A big thank-you to my fairy godmother, Stéphanie, our graphic designer, who brought my idea to life in just a few days. And an enormous thanks to Cascades for their support and collaboration in creating a matte, recyclable package proudly made in Québec. The gift box is now available in stores and at purebio.net. 🎄Take time to come together—and happy holidays!
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Total Fabrication strengthens its sustainable model with the acquisition of Quémar Distribution's assets
Saint-Alexandre-de-Kamouraska, October 14, 2025 – Total Fabrication is proud to announce the official acquisition of the assets of Quémar Distribution, the main distributor of its trademarks, with whom it has developed a unique distribution network across the country. This strategic integration marks an important milestone for the company and its retail partners. Total Fabrication strengthens its sustainable model with the acquisition of Quémar Distribution's assets Since 2010, Total Fabrication has focused on proximity, transparency, and collaboration. The acquisition of Quémar Distribution aligns with this vision: shortening supply chains, simplifying logistics, reducing packaging and waste at the source, and strengthening direct connections with local retailers. Through its network of refill stations and deposit-based container system, Total Fabrication has been collecting, washing, sanitizing, and reusing its containers for over 15 years. Every year, millions of single-use plastic bottles are kept out of recycling centers.
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Total Fabrication earns the prestigious B Corp certification
Total Fabrication is proud to announce its B Corp™ certification, joining a global community of over 4,000 companies that place social and environmental impact at the heart of their business model. This certification, awarded by the nonprofit organization B Lab, is an official recognition of Total Fabrication’s genuine commitment to environmental sustainability and the well-being of its stakeholders.It provides tangible proof that our company prioritizes the well-being of those around us and that our partners, clients, and employees can place their trust in us. Total Fabrication had already implemented strong environmental and social practices, making this certification a natural next step. To achieve this distinction, Total Fabrication was evaluated across five key areas: governance, workers, community, environment, and customers—demonstrating that our approach to responsibility is grounded in concrete and measurable actions. In the near future, the B Corp logo will appear on the labels of Total Fabrication’s in-house brands, allowing consumers to easily identify and trust in this certified commitment.
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5 Years of Bulk Month at PURE: Riding the Wave of Change Together
This July, we're celebrating 5 years of PURE's Bulk Month — an initiative launched in 2020 to promote more responsible consumption and collectively reduce packaging waste.Since then, bulk has come a long way: 💧 millions of bottles kept out of sorting centers, 🌍 more sustainable consumption habits adopted in thousands of households, 🌊 and a cleaner St. Lawrence River, thanks to our shared efforts and the commitment of our amazing community.Special Promotions to Celebrate Your Commitment- Enjoy an extra 10% off in-store at Maîtres du Vrac on all bulk products — on top of the 25% discount with every refill. 📍 Find a location HERE.- Get 10% off our Bulk at Home format at PUREBIO.NET with the code JULY10, and at participating stores. This innovative box, developed in partnership with Cascade, reduces plastic use by 90%. It was eco-designed in collaboration with Sociétés Via, as part of a beautiful initiative for a circular, local, and inclusive economy.👉 Learn more: PURE x Cascade Innovation Blog Warehouse Sale You Don’t Want to Miss – Up to 70% Off! To celebrate this special month, PURE is clearing out its Total Fabrication plant in Saint-Alexandre-de-Kamouraska with a major warehouse sale at La shop écolo from July 1st to 5th!It’s the perfect opportunity to stock up on your eco-friendly essentials right at the source, and get a behind-the-scenes look at a local company making a real difference.🎯 Join us from July 1 to 5 in Saint-Alexandre-de-Kamouraska. We’ll be there with a smile, ready to welcome you! The PURE Brigade, joined by Organisation Bleue The PURE Brigade: At the Heart of the Action All month long, our PURE Brigade will be out in the field, riding the wave of change: 🌊 Shoreline cleanups to help care for our St. Lawrence River, 🎪 Outreach at festivals to spark conversations about sustainable consumption, 👟 ...and even a little shoe-cleaning service — because every small action can plant the seed of awareness. Every action matters, and together, we amplify our impact.
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Pet therapy in the workplace is a real mood booster!
Bringing your dog to the office? Yes—and it’s actually beneficial! A Canadian study reveals that 8 out of 10 employees feel less stressed when an animal is present in the workplace. This trend is gaining momentum, and it’s easy to see why: dogs provide comfort, strengthen team bonds, and promote mental well-being.At Pure, we don’t just welcome them—we deeply respect them.None of our products are tested on animals, and our gentle formulas are designed to be safe for every member of the family—even the furry ones!And if you're the kind of person who wants a clean home without compromising your values, you'll be happy to know that our refillable product line helps reduce your environmental footprint while creating a healthy space for your pet.One more step toward a kind, ethical, and aligned lifestyle. 🌱🐶
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Friends Tour - on the road with Summer Love
A journey through the heart of Bas-Saint-Laurent, from La Pointe to Kamouraska, to meet those who inspire us to create local products—just for you. There are places we visit, and then there are places that leave a lasting impression. There are people we meet, and then there are those who leave a mark on our story.This summer, to celebrate our new limited edition Summer Love, we wanted to do things differently. Not just a simple product launch. But a heartfelt gesture. A human journey. A tribute from the heart.A collection for the nostalgic Summer Love is our way of bottling a very specific memory: vacations by the water, laughter in golden light, salty skin after a swim, and the soft scent of carefree moments.A certified organic duo—body wash and body spray—with notes of juicy peach, delicate rose, and fresh lily of the valley. A comforting scent, available for a limited time—in store, online… and in bulk. What we take away from this tour... It’s more than just stops on a map. It’s people with heart. Places that tell a story. Sunsets. Stories shared over a counter. Genuine laughter between two photos.This tour was our way of saying thank you. Thank you to those who support us. Thank you to those who proudly share our products. Thank you to those who inspire us to create beauty—authentic, local, and true.Have a wonderful summer!
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3 tips for a sustainable festival
This summer, the PURE Brigade is on a mission. We’re hitting the road to talk about eco-friendly habits, bulk products, and the small actions that make a big difference. At festivals or on the go, every gesture counts. 💚 1. Don’t crush your can! A crushed can is harder to sort. Keep it intact so it can actually be recycled. Simple and super effective. 2. Bring your reusable water bottle (and refill it often) Most festivals offer water stations. Cut down on single-use plastic by staying hydrated the smart way. 3. Take 10 seconds to sort your waste properly Did you know that only 20% of waste gets recycled at festivals, even with bins available? When you take a moment to sort your trash right, you directly help organizers reduce the event’s environmental footprint. A small effort with a big impact ♻️ Come see us this summer to discover local, healthy, and eco-friendly products: 📍 June 14 – Musique Fest, Rivière-du-Loup 📍 July 12 – Archipel, Kamouraska 📍 July 18 – Le Festif, Baie-St-Paul
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