Our vacation in Quebec!

Since the beginning of summer, social networks have been flooded with so many pictures of landscapes, rivers, but most of all, smiles. Quebecers have (re)discovered Quebec's regions and nature during their vacation. Spectacular shots of our forests, flowers and, above all, our beautiful St. Lawrence river. People finally came to see the most beautiful sunset in the province, in Rivière-du-Loup (2nd in the world!).

Through all these pictures, we saw a lot of softness. And that really warmed our hearts. Lots of beautiful tourists, proud to be close to natural wonders. So inspiring, so relaxing. Through it all, I couldn't help but think about how important it is to take care of it.

We’re aware that we are privileged here in the Lower St. Lawrence to get to see the river every day, and it motivates us to take care of it every day as well. At Pure, we take action to keep it beautiful for a long time. This is our commitment.

Because we want to see you here again next summer, we need your help too. Thank you for taking care of it as much as we do!