Our commitment

Our Commitments: The Pure Promise

At PURE, our mission is to create safe, eco-friendly cleaning and personal care products that truly work—while reducing our environmental footprint. Since 2009, we've been dedicated to offering sustainable solutions for healthier living and a greener planet.

Transparency: Know What You’re Using

We believe you have the right to know what’s in the products you use every day. That’s why we proudly list every ingredient on our labels and our website—even though we’re not required to. Our formulas are made with biodegradable, effective, and safe ingredients you can trust.

Care: For Your Health and the Planet

Our products are gentle on your skin and safe for your home and the environment. They are:

  • Biodegradable and safe for septic tanks and waterways

  • Vegan and never tested on animals

  • Proudly made in Québec with care

  • Available in bulk to reduce single-use plastic waste

Quality: High Performance, No Compromise

We never compromise on performance. Our products are:

  • Ultra-concentrated for more value per use

  • Multipurpose, to simplify your routine

  • Free from harmful ingredients, to protect your well-being

Sustainability: Reduce, Reuse, Refill

Our bulk model helps prevent over a million single-use plastic containers from entering landfills every year. We act through:

  • Refill stations in local retail stores

  • 20L containers that are cleaned, refilled and reused at our factory

  • Short distribution circuits using a deposit-return system

  • Durable bottles designed for long-term reuse

  • NEW: Bulk At-home refilling with our 10L format is 90% less plastics

FREN