Bulk

Bulk, made simple: eco-friendly and economical

What if refilling your bottles became as natural as recycling or composting? At Pure, that’s exactly what we’ve designed our bulk system to be: a simple, smart, and impactful solution that’s good for the planet, your home, and your wallet.

Choosing to refill rather than repurchase is a small act with a big impact. By bringing your containers to one of our refill stations or using our at-home bulk format, you’re significantly reducing single-use plastic. Every bottle refilled is one less bottle ending up in our recycling centers—or worse, our environment. Thanks to this system, over two million bottles are diverted from the waste stream every year.

But we don’t stop there. All Pure products are made with biodegradable ingredients, free from phosphates and chlorine. They’re safe for septic systems, aquatic ecosystems, and families living near lakes and rivers. By eliminating phosphates, we also help limit the spread of harmful blue-green algae, a growing concern in many of Québec’s water bodies.

Refilling at home is easier than ever with our innovative 10-liter format developed in partnership with Cascades. Made from recycled cardboard and equipped with an easy-to-use tap, it cuts plastic use by 90% compared to traditional bottles and offers significant savings—up to 25%, depending on the product. It’s a long-lasting, low-waste solution that fits seamlessly into daily life.

Behind Pure’s bulk model is a true circular economy. Our 20-liter jugs circulate between our factory and our retail partners. Once empty, they’re returned, thoroughly cleaned, and reused multiple times before being recycled. This closed-loop delivery system dramatically reduces the environmental footprint of our logistics chain.

Our local partners are key to making this model work. With a growing number of refill locations across the region, it’s easy for customers to make refilling part of their routine. Many of these stores are certified “Masters of Bulk,” a title that reflects their strong commitment to waste reduction and refill culture.

At Pure, bulk isn’t just a distribution method. It’s a mindset. A way to consume consciously without compromising on performance or convenience. A way to care for your health, your home, and the planet—one refill at a time.