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Pure

GIFT

Free Stain Remover with any purchase of laundry detergent.

Pure

Summer Love, our newest summer limited edition

Available for a limited time on June 9th

Pure

Fundraising Campaign

A turnkey, cost-effective and eco-responsible solution.

Pure, more than soap.

Made in Canada

Sustainable

Safe ingredients

Suitable for sensitive skin

Refill & Save

Vegan and not tested on animals

Everything for the house

Laundry Detergent

Laundry Detergent

Regular price From 19.99 $
Sale price From 19.99 $ Regular price
Multipurpose

Multipurpose

Regular price From 12.99 $
Sale price From 12.99 $ Regular price
Body & hand soap

Body & hand soap

Regular price From 9.99 $
Sale price From 9.99 $ Regular price
Marshmallow Flower Leave-In Conditioner and Thermal Protection

Marshmallow Flower Leave-In Conditioner and Thermal Protection

Regular price From 14.99 $
Sale price From 14.99 $ Regular price
Dish Knob

Dish Knob

Regular price 8.49 $
Sale price 8.49 $ Regular price
Dish soap

Dish soap

Regular price From 5.49 $
Sale price From 5.49 $ Regular price
Toilet Bowl Cleaner

Toilet Bowl Cleaner

Regular price From 8.49 $
Sale price From 8.49 $ Regular price
Room Fragrance

Room Fragrance

Regular price 19.99 $
Sale price 19.99 $ Regular price
Choosing PURE means choosing Canadian-made, ecological, and rechargeable household and body products.

La certification BCORP constitue une reconnaissance officielle de l'engagement authentique de notre usine Total Fabrication envers la durabilité environnementale et le bien-être de ses parties prenantes.

La certification Fabriqué au Québec authentifie que l’ensemble de nos procédés de fabrication sont réalisés sur le territoire québécois. Ce gage de qualité témoignage non seulement de notre savoir-faire local, mais aussi de notre volonté de participer activement à la vitalité économique de notre province.

You can refill your PURE products anywhere in Canada. Find a point of sale.

PURE in every room of the house

Discover our full range of sustainable household and personal care products.

Bon pour toute la famille

Discover our Mom Custom-Made Bundle

A set of 6 products to clean your house without worry.

Contains: 1 laundry detergent, 1 multisurface cleaner, 1 toilet bowl cleaner, 1 scrubbing cream, 1 ultra-concentrated multipurpose cleaner and 1 hand and body soap.

1
Mom Custom-Made Bundle
Regular price 60.99 $
Sale price 60.99 $ Regular price
Millions of bottles are saved every year

Save up to 25% on every refill

With over 1,000 refill stations across Canada and the option to refill at home, refilling your PURE bottles is easy, cost-effective, and waste-reducing. It’s good for your wallet… and the planet!

Find a refill station
Pure

PURE, driving change since 2009

PURE was born in 2009 in Saint-Alexandre-de-Kamouraska, in the Bas-Saint-Laurent region, inspired by the St. Lawrence River, nature, and the vast green spaces that surround us.

Created by Total Fabrication, PURE’s mission is to develop eco-friendly products for families and homes, made with naturally sourced ingredients that are toxin-free and safe for your health — all without compromising on performance.

About us