Pure, more than soap.
Made in Canada
Sustainable
Safe ingredients
Suitable for sensitive skin
Refill & Save
Vegan and not tested on animals
Everything for the house
Laundry Detergent
Multipurpose
Body & hand soap
Marshmallow Flower Leave-In Conditioner and Thermal Protection
Dish Knob
Dish soap
Toilet Bowl Cleaner
Room Fragrance
Laundry Detergent
Eco Laundry Routine Bundle
Bleaching agent
Fabric Softener
Stain Remover
Borax
Sodium carbonate (Soda Ash)
Mom Custom-Made Bundle
Kitchen Bundle
Dish soap
Scrubbing cream
Kitchen + Bathroom
Aroma diffuser + refill
Multisurface
Sodium bicarbonate
Stainless Steel Cleaner

La certification BCORP constitue une reconnaissance officielle de l'engagement authentique de notre usine Total Fabrication envers la durabilité environnementale et le bien-être de ses parties prenantes.

La certification Fabriqué au Québec authentifie que l’ensemble de nos procédés de fabrication sont réalisés sur le territoire québécois. Ce gage de qualité témoignage non seulement de notre savoir-faire local, mais aussi de notre volonté de participer activement à la vitalité économique de notre province.

You can refill your PURE products anywhere in Canada. Find a point of sale.
Discover our Mom Custom-Made Bundle
A set of 6 products to clean your house without worry.
Contains: 1 laundry detergent, 1 multisurface cleaner, 1 toilet bowl cleaner, 1 scrubbing cream, 1 ultra-concentrated multipurpose cleaner and 1 hand and body soap.
Let customers speak for us

Save up to 25% on every refill
With over 1,000 refill stations across Canada and the option to refill at home, refilling your PURE bottles is easy, cost-effective, and waste-reducing. It’s good for your wallet… and the planet!

PURE, driving change since 2009
PURE was born in 2009 in Saint-Alexandre-de-Kamouraska, in the Bas-Saint-Laurent region, inspired by the St. Lawrence River, nature, and the vast green spaces that surround us.
Created by Total Fabrication, PURE’s mission is to develop eco-friendly products for families and homes, made with naturally sourced ingredients that are toxin-free and safe for your health — all without compromising on performance.