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Letter from an old bottle
I get it…Don’t you dare think I’m mad about your excitement…I can see it with my own eyes as well. She sure is pretty…this ‘’new one’’... You did good buying it. She’s all class and elegance. A really e-PURE-ate design (what a coincidence) But you know what? As elegant as it might look, I (your loyal first Pure Bottle) refuse to bow down easily, (I’m the OG remember). I got something to say (mainly some emotions to rant) Remember all we went through? I don’t want to seem overly nostalgic here, but clearly you need a memory refresh. When we first met, why did you pick me? Do you even remember? You picked me because I represented the start of a new era: the start of a ‘’zero waste’’ era. You fell in love because I embodied that ecological turn you were taking. I am the symbol of your first ecological initiative. The reasons you pick me are still valid. Your desire to reduce your individual imprint on our ecosystems, to use healthier products for you and our planet, is still precious to your Pure heart. In my book, this means my existence is still pertinent. I might be roughed up a little bit…so what? My label is not as clean and clear as it used to be…but so what? I’m proud of myself! All this wear and tear is exhibit A of my well lived existence. I came, I saw, I conquered (dirtiness mostly). We cleaned a lot of stuff together over the years, didn’t we? We sanitized tons of surfaces and spaces for you to better host your loved ones right? The bath, the car, the toys…the windows, the kitchen, the RV…who took care of them remember? If I’m dirty by now it’s that I have hell of a career behind me. Don’t want to boast, but you just can’t put in stats the number of colds, viruses, gastros and other diseases I protected you from. So yeah…you think I’m dirty ? Hell no, these are war scars. You and I still have so much to live for Ok, I might not look as flawless as the new one. But I still do my job, a perfectly good veteran soldier you can still go to war with. Just as reliable as the newcomer. Plus, I know you, deep down, you don’t want to get rid of me as it would be contradictory to these eco-friendly values you hold so dear. I don’t want to expose you but…if you throw me out because of my look are you really a REAL one? Noooo…that’s not you. Quite the contrary, you will probably find me a cool #vintage look soon enough anyway (or am I pushing my luck too far?). Let’s make a deal, ok? Ok. It’s true, one doesn’t prevent from the other. You made a wise decision buying the new bottle too. I might have flaws, but jealousy isn’t one of them. I’m not even annoyed at welcoming another bottle to the family. We could take advantage of this opportunity to…try a new Pure product we don’t already use? Worst case scenario, I don’t mind moving on to another happy family (I can help them get started on the ‘’zero, or at least a lot less, waste’’ lifestyle). I don’t know…if need be, just get my label off with lighter fluid if you think I just need a new outfit. Or wait a minute! Maybe one of the rooms in the house could use reinforcements? Or maybe I can start a new life at the cottage!? I’m anxious, but in the end…I know you’re a creative human being, that hates throwing perfectly good stuff in the trash. I trust you. I’m eager to see how you’ll capitalize on my new veteran status. (Speaking of which, a little ceremony and medal to honor my years of loyal service would be totally appropriate don’t you think? Maybe a parade or something…just leaving this out there…)
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Offering soap as a Christmas gift? Hell yeah!
Offering Pure products is offering a lot more than soap. It’s the perfect occasion to spark up an interesting conversation about the environment, all the while exchanging eco-friendly tips for maintaining a clean and safe household.It’s a great opportunity to give something truly practical, something that quickly becomes essential and thus will surely be used (Say goodbye to useless gifts that end up in the wardrobe)It’s also like offering peace of mind: no more worrying about your cleaning product’s impact on our health.In addition, you are opening the door for your relatives to benefit from our new bulk filling stations, thus contributing to your local economy…wherever it may be!And let’s say it out loud, with our beautiful new labels…one can argue our products have a decorative function. They’re very ‘’Instaworthy’’ as they say.Offering Pure is offering the essential!Here’s a quick list of suggestions:Benefit from our monthly promo : Buy 1L of Body & Hand Soap and receive a FREE glass bottle.Offer our Performance Bundle to your powder addicted brothers that spend all their weekends on the mountain!Offer our Camping Bundle to your friends that go out and face hungry hoards of mosquitoes, summer after summer.Offer the Newborn Bundle and add a stain remover for only 5$ (see you never stained and dirty bibs)Offer the Game Changer Bundle to your mom, she’s the one who thought you how to clean after all!Offer the White Shoes Bundle to your niece who stubbornly wears her white Reebooks all winter long. Oh, also…Make sure to give a look at our selection of environmentally friendly products: you’ll also find new objects to add to your everyday essentials.And to end on a festive note: treat yourself to our Holidays Aroma Trio including: Body & Hand Soap Pure Holidays (500ml), Room Fragrance oNature Holidays (250ml) and a Multisurface Cleaner Pure Holidays (500ml).Wishing you merry shopping !(See how we got tons of fun suggestions for you all ?)
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DECLUTTERING BEFORE BLACK FRIDAY
Decluttering, dusting, spraying… A few good deeds to live by before Black Friday.That day of the year where enticing promotions are flying left and right (with the Holidays around the corner too).Can we blame ourselves for wanting to take advantage off all these sweet deals on all this sweet stuff ? Nah.Just make sure you really need it (Shout out to Pierre-Yves McSween). So before this Friday Nov. 26th, we suggest clearing the clutter. Grab your favorite Pure products then start sorting, cleaning, cleansing and deodorizing what’s already in those cabinets & drawers. 1. Sort + Clean While emptying your cabinets, drawers and bathroom shelves…You take that opportunity to clean up with Pure Multisurface. (Holidays Edition eh)Oh and before putting everything back on the shelves…you keep what you actually STILL use…put aside everything else and offer it as a gift, sell it on Marketplace or bring it to the thrift shop. 2. Cleansing A couple pieces of your wardrobe are still dear to your heart… but they’re looking a little tired…By lack of time, your best white shirt has turned into your worst brown shirt…Same thing for your caps, coats and shoes. The secret : a proper cleanse that also removes all stains.For that, you need our stripping powder and stain remover. (We’re taking clothes a whole lot here… but you can totally cleanse your drawers or cabinets too) 3. Deodorizing Spraying a scent off happiness. With oNature products, you can add that comforting little breeze that makes you feel like you properly cleaned up.Pick your fragrance After doing all of that, you will have a better idea of what actually constitutes your family patrimony. A better overall instinct when it’s time to weight off actual needs versus temporary desires.Here’s a few quick tips to help you be a smarter consumer: - Read our tips and tricks column to give a new breath of fresh air to your old clothes (caps, shoes, backpack…etc.)- Wait a couple months before buying an object you really really want and try note how many times you would’ve used it.You’ll know when it’s worth it.- Ask yourself if it’s somethings you could borrow off somebody.- Think of shopping around on Marketplace, like a year-long Black Friday…for selling what you no longer need or buying what you can’t live without! Wishing you good savings and good fortune on your journey to becoming a smarter consumer.
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‘’Je suis Pure’’, you are Pure, we are Pure
Pure is celebrating its 12th birthday this year! Since 2009, we’ve been offering bulk-oriented products and in the process helped you guys in joining the movement.When you tag us on social media, you’re all using our handle @jesuispure.Which literally translates to ‘’I am Pure’’… but what’s the story behind this signature?...Well at our beginnings in 2009, social media were not what they are today. A few pioneers were already roaming on Facebook, but the commercial and marketing prowess of these platforms had yet to be discovered.In 2015 however, some businesses started promoting their products and services through socials.Pure was there.But what we did back then has very little in common with our social media usage today, like many other businesses.At first, we felt the need to kickstart a movement, to create a sense of belonging regarding our products.Because endorsing our products is a way of endorsing a more eco-responsible lifestyle.You don’t simply buy Pure products because of their cleaning quality.You buy them because you want to contribute to a better world.This sums up exactly the vocation and importance of our social media community.Therefore, Graphic designer Isabelle Ouellet and Head of Marketing Jenyfer inherited a #notthatsimple mission from the #bigboss called ‘’we should do something with our Facebook page’’.In a brainstorming meeting, they came up with the caption ‘’Je suis Pure’’. Using it as our social media handle and as a hashtag was the best way of regrouping posts, associating our brand to the global eco-friendly movement and most of all; building a digital community of people who care as much as we do.‘’Je suis Pure’’ has become a signature, a way for us to illustrate both our name and the values we endorse.It’s still there years later.‘’Je suis Pure’’, a signature that reminds you why you pick us everyday.‘’Je suis Pure’’, you are Pure, we are Pure.
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New Branding for Pure
Excitement is all around. Pride is flowing out of everywhere. We find this new branding much more inline with our colorful selves and most of all, we find this epurate branding a perfect fit for the lifestyle we are offering through our products.(Oh and we won’t try to hide it, we’re super hyped to see our new image all over Instagram)Why change? Or rather; why not?Pure is evolving and so are our consumers.You are more and more everyday joining the movement of bulk buying household cleaning and personal hygiene products.Thanks for being there, with us, preserving our river, our wonderful planet. We’ll tell you again, every little action counts.But we must have this conversation…Sauf qu’on doit vous parler de quelque chose.Our biggest fear with this branding change (which is simply too pretty) is to be counterproductive…by grasping your attention with adorable packaging, we don’t want you to get rid of your old bottles which can be used.Here’s a few suggestions to satisfy your desire to flex proudly our new colors while remaining eco-responsible :Offer your old bottles to somebody not yet converted to bulk buying (Pro Tip : offer them the first refill to get the ball rolling)Having a BB, aka Backup BottleTry a New ProductYou are using our dishwashing soap and laundry detergent, but never gave a try to our Multipurpose? Well now’s the time!In a nutshell, we’re super stoked to see our new branding on your shelves.Pretty proud of it.Proud like a parent seeing his child move on to the next phase.Change is a beautiful thing.
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Farewell Cardboard Packaging !
We say it often. We’re not looking for P-E-R-F-E-C-T bulk users, we’re looking forthose that at least keep on trying to P-E-R-F-E-C-T themselves and the world aroundthem (now is the right time to ‘’at least try’’ right?).This open-minded/keep it real mentality must also apply to us as a business. We areaware that everybody needs to work towards their eco-friendliest selves, which iswhy we strive to observe, question, and inform…through our content as wellamongst other things.We often hear the idiom ‘’Better Than Nothing’’… Yeah well… Here at Pure we havethe vision to do ‘’Better Than Better’’ for tomorrow’s world. Which is why we arehappy to announce we are eliminating all cardboard packaging from ourproducts.Re-discover Pure’s Multipurpose Super Concentrated Cleaner, made of100% naturalsuch as rose water. This product is Super efficient whether you’re shining stuffinside or outside your home! Psst…500ml format is good for up to 400 uses.And now eco-friendlier than ever! Bye cardboard package, you won’t be missed…
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Gender equality
Maybe you’re one of the lucky few with a boyfriend who helps a lot with everyday household chores. Times have changed since our parent’s era (where joint custody sparked a new generation of newly responsible dads), even more if we compare to our grand-parent’s era (where it wasn’t even a question that you would find the woman in the kitchen).Thank God…mentalities have evolved. We as women, have more control over our destiny than ever before. Also true that the men around us are more sensible to the matter at hand, more conscious of the importance of sharing the load. But do you know a single guy that boasts to his friends:“I’m so lucky, my girlfriend does everything around the house…’’No..Even if there is some progress, women are still the ones who consider themselves ‘’lucky’’ if their partner participates. Erasing generations worth of gender-biased chores from our brains is no easy task. We often consider the guy to be helping HER in HER tasks… But deep down they are just trying to be ‘’nice’’. For real, I’m grateful for all that my ‘’nice guy’’ of a boyfriend does (S/O Renaud). I tell him when he does the laundry, or the dishes: ‘’You’re so sweet. Sincerely.’’As a manufacturer of cleaning products, at Pure, these are questions we ask ourselves. We’d like to contribute to a healthier society, one that is eco-responsible, but also fair. Pure would like to participate in this change of mentalities that is slowly operating across canadian households. Because it is truly in the process of changing, because today’s men are a lot more open to the subject.Although, between practice and principles lies a significant gap. Even if the speech has changed, women are averaging 2.8 hours of daily household chores whereas men average 1.9 hours. Mais, on dirait qu’entre la théorie et la pratique, il reste un décalage. A 54 minute daily gap. This fascinating article from Radio Canada outlines pertinent stats and the evolution of splitting chores throughout history.This data also reflects in our consumer stats here at Pure. Maybe we are indirectly contributing to this sexist vision by adressing directly to women. But really and truly doesn’t take away from the fact that over 95% of sales on our website are made by women. We just want to talk in all transparency about this reality. No need to reinforce the fact that household chores mostly fall on women. We just want to include men (and children tomorrow, watch out kids) in the general conversation…but in fact, women are the ones buying. To this day, it is them, our consumers, our ladies, that embody our public. They are the ones who feel concerned by our values and products.So today we raise a simple question: what are we going to do about it?Do you have any ideas of what a business like ours could do to help contribute to a fair repartition of household chores?And gentlemen…where are you at!?
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Using ecological products for the benefit of fauna
Pure designs ecological cleaning products safe for your family…the WHOLE family. We don’t take this mission lightly, it was thus a given to also make it safe for the cutest, not always smartest (we mean that with love) but always fluffiest members of the family: our animals.Dangerous ProductWe wish long and healthy lives to our planet, relatives, and pets. Sometimes cleaning products can contain irritating agents to our pets, without us realizing it. (Then again, we don’t lick doors and floors as often so maybe that makes sense…) Some products containing bleach, ammonia, or other toxic components (such as glycol ethers, just the name is scary right?) can remain on surfaces or dispense in the ambient air and seriously affect your pet’s health.Clean, but at what price ?I don’t want to lose time on potential incidents here…but let’s just say we are talking about potential lungs irritation for your pets, but also potential kidney injuries or leukemia. Sometimes we want to do the right thing by keeping the house clean, but clean doesn’t mean healthy. At Pure, we aim to do both. That’s why we only offer the cream of the crop of our nontoxic ecological household products. ALL made with natural ingredients. ALL toxin less. This is our vocation, so we do it ALL the way through.Sanitize your house’s surfaces and airBy cleaning with Pure products, you ensure your air is just as healthy for you and your pets as the surfaces on which you eat. Our Multipurpose Cleaner (perfect for windows for instance), or the Kitchen + Bathroom (does the trick all over the house, don’t get fooled by the name) are your weapons of choice to fight dirt and climate change at the same time.They don’t contain any toxic products or ammonia which can affect animal’s lungs and skins. They are as gentle and safe as they are powerful against stains and residue.Fresh textilesPets roll around everywhere (or is it just mine?). On your blanket, couch, car seat, bed…whether they are allowed or not on the surface their hair will find a way there. And so will irritants ! Our laundry detergent is designed for sensitive skins thanks to delicate ingredients and essential oil-based aromas. Our hypoallergenic formulas will minimise the risks of allergies and irritation for humans & pets alike (opt for the perfumeless formula if extra-sensitive). Clean their beds, blankets and/or toys with it! Using a safe and delicate detergent will keep them safe from skin irritation. Additionally, regularly cleaning their bed will eliminate bacteria and smells from your home.Between two loads, you can vaporize your pet’s favorite textiles and corners of the house with the Eliminate odour or oNature linen water. These products remove bad smells thanks to the natural micro-organisms it’s composed of, eliminating smells at the source, for a healthier/nontoxic household (and it just smells great!)To take carePure has also designed products specially to care for your small (or huge) pets. Same vision applies here. All these products are non-toxic and made from natural ingredients, good for your health and the environment.These little beasts do wonders…on our mental health, moods, lifestyles, and vibes. They bring so much good to our lives. Love is real (unlike some other forms of love…let’s just say it like that). It’s only right you treat them right. With Pure’s pet care products, you can tend to their needs with your mind at peace.
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Tangerine combo for its simplicity
Client TestimonyThere was a moment when I was in way over my head. Didn’t see it coming at all. It sneaked up on us, a little at a time. One for me, one for my boyfriend, one per kid…Comforting ourselves that it would all be over soon, that we just needed to push through… But then another one would add itself to the mess and eventually WE COULDN’T EVEN SEE THE BATH’S EDGES AMONG ALL THE BOTTLES. They were everywhere, laying around half full or half empty; shampoos, conditionners, soaps, name it. All of them falling around all the time as if they wanted to remind us to finish them, thing is they’re not empty for a reason…we didn’t like them that much.Then one day, we had enough. We held a family meeting in the smallest room of the house during cleaning day (hellooo kitchen & bathroom by Pure), looked at all we had in stock and said enough is enough.Since then, can’t tell you how happy we are. The ways of a simpler life has something so peaceful. I mean yeah…we aren’t exactly at the #vanlife level of minimalism, but bathroom wise we do feel a lot more zen. All for of us agreed one a SINGLE shampoo and a SINGLE conditioner for all of us. Pure’s tangerine products :The smell got us all (exclusively made of tangerine essential oil)They make our hair look AND feel good (extra volume for the missus, extra hydration for the mister)Bulk refills available and entirely biodegradable (Because today’s actions make the world of tomorrow. For our family, every step matters)Now that it’s done, we can enjoy our new sauna space (that’s how we call it). Bath time is now finally relaxing again. Oh, and while we were on the shampoo bottle’s case, we also scraped up the leftover soap scraps in the shower tray. We replaced them by Pure’s hand/body wash. It fits in perfectly, looks cute in there and most of all takes less space! Even my mental state feels ‘’cleaner’’ now. I’ll be real, washing the bath is now (at least a little) less of a pain in the a**… I guess sometimes that’s all it takes eh ?Oh yeah…and don’t try and tempt me with bubble bath… I’m trying to preserve this newly aesthetically pleasing space for a little while!!
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Plastic Free July: A Brilliant Perspective
Maybe there`s a way not to go crazy about our plastic usage. Pure recommends to slack on culpability and reconsider your daily habits with kindness, thanks to Plastic Free July, a plastic free month-long challenge. My Real-Life vs My Ecological EngagementWe know, plastic is everywhere nowadays. Look around, you’ll see it in all forms. There’s a reason for that: plastic is so useful to everyday life. Lunch plates, contact lenses, dental floss, stretchy clothes (a weekend without leggings? Oh, hell no!). How can I replace it without compromising my quality of lifestyle?A life without plastic can seem like an impossible thing to achieve without serious compromise. You can tell journalist Evelyne Charuest who did the Ciao Plastique challenge and seemed to have a hard time! Then again, we are very conscious of the plague that is micro plastics to our environment’s health. (Did you know you’re probably eating the equivalent in plastic of a debit card every week? It’s in this blog post) One plastic at a time, thanks. The Plastic Free July movement invites us to take a different look at the problematic at hand. It’s no easy task to eliminate all plastics from our lives. Sometimes, plastic is even a more durable alternative to other materials. What if we started by simply eliminating the most vicious of them: single use plastics?Overconsumption of plastics is a problem sort of above our range of power. A systemic issue much larger than us simple consumers. But there is one simple thing that can be done, at our scale, complete refusal of plastics that go straight to the trash after one use.Just Give it a TryYou can participate in the challenge monthly or daily. You can do it at home with the family, with your class or work mates. In fact, Plastic Free July is an invitation to give it a try. Perfectly in sync with Pure Bulk Month: we’re inviting you to try, one gesture at a time, to integrate new habits to your lifestyle that will fit with your eco-sensible values. In the end, don’t you think a million unperfect individuals giving their best try at zero waste lifestyle is better than the one guy doing it perfectly? Don’t know about you, but we place ourselves in this category of unperfect individuals (trying to do their part!)
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