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Ingredients
Pure

Ingredients that care for your health, your home… and the planet

At Pure, every single ingredient is handpicked by our in-house lab team, in close collaboration with experts in green chemistry. Why? Because for us, ingredient safety is non-negotiable. We believe performance should never come at the expense of your health or the environment. That’s why we prioritize natural, plant- or mineral-based ingredients from North American suppliers who meet our high standards for quality and sustainability.

We often say that transparency is in our DNA—and just like our bottles, our ingredient lists are crystal clear. Unlike many household product brands, we proudly display all our ingredients on our labels using the INCI (International Nomenclature of Cosmetic Ingredients) system. On our website, we go even further by explaining them in everyday language, so you know exactly what you’re bringing into your home.

Made in Canada

Environmentally friendly

Septic system safe

Baby and sensitive skins

Bulk and save

Vegan and not tested on animalsMade in Canada
Pure

At Pure, we care about the details

Our commitment doesn’t stop there. Every formula is reviewed and validated by an independent consulting firm in chemistry, and certified by the Ordre des chimistes du Québec. This isn’t just a stamp—it’s a sign of scientific rigor and responsibility.

Let’s be real: in Canada and the U.S., companies aren’t even required to disclose what’s in their cleaning products if the ingredients aren’t officially deemed “dangerous.” There’s no standardized way to name or list them. That lack of regulation creates confusion—and often, mistrust. At Pure, we’ve chosen the opposite path: radical honesty.

Our products contain no phosphates, no chlorine, and no toxic acids. That makes them ideal for septic systems and for people living near water. By eliminating phosphates, we help prevent the spread of blue-green algae, which is harmful not just to aquatic ecosystems, but to the health of our lakes, rivers, and everything living in them.

In short, choosing Pure means choosing ingredients you can trust, science you can rely on, and a cleaner future for your home and the world around you.
Pure

Free from harmful chemicals

Health before all

  • Ingredients from vegetable and mineral sources.
  • No harmful chemicals.
  • Without any products that may contain carcinogens.
  • Non-allergenic formulations.
  • Complete transparency in the disclosure of ingredients.
  • Our ingredients are named under the International Nomenclature of Cosmetics Ingredients (INCI) to facilitates understanding and transparency.
  • All our aroma are composed of essential oils, so without chemical products.
  • Dyes (only in body care products) are grade and fully biodegradable and non-toxic.
  • All our raw material suppliers comply with the standards ISO 9001 : 2008.

Pure® products do not contain :
TRICOSLAN, PHTALATES, PARABEN, FORMALDEHYDE, PHOSPHATE, AMMONIA, OPTICAL
AZURANTS, SODIUM LAURYL SULFATE, COCAMIDE DEA, DISSODIUM EDTA, INGREDIENTS OF
ANIMAL SOURCES, 1,4 DIOXANE, ETHYLENE OXIDE, GLUTEN.