Our ingredients are carefully selected by our research and development team, which works in collaboration with external laboratories specialized in green chemistry. Our ingredients are safe for our health, our homes and the environment. We always prioritize ingredients from natural sources, plant or mineral based, and North American suppliers using high and sustainable manufacturing standards.


Did you know that in Canada and the United States, manufacturers and distributors of cleaning products are not required to display the ingredients used in their product if the ingredients are not considered hazardous? There is also no guideline for displaying ingredients. We can name the ingredients we want, the way we want.

At Pure, we are transparent, like our containers. We display the full list of all our ingredients directly on our labels, as we are proud of the effectiveness of our products and the ingredients we use to fabricate them. We list them using the INCI (International nomenclature for cosmetic ingredients) nomenclature. We explain what they do on our website, to help you understand. We invite you to write to us, our team will be happy to help you better understand and make brighter choices.

Ideal for septic tanks and riverlands

Our Pure products are manufactured phosphate free, chlorine free and toxic acid free. They are therefore ideal for people who have a septic tank or those who live by water plan. The absence of phosphate in our products prevents the proliferation of green blue algae in our lakes and rivers, which are harmful to health and damaging to the health of water bodies, their vegetation and related species.

Frequently asked questions

The products contain Sodium Laureth Sulfate, I read that this ingredient is dangerous!

Yes we use SLS. There is some information that SLS is carcinogenic or irritating. After thoroughly analyzing this ingredient with our research and development department, as well as an external consulting firm in green chemistry, we have come to the conclusion that SLS is an excellent ingredient for our products because:

  • It is plant based and comes from coconut;
  • Our SLS is free of formaldehyde;
  • Our SLS supplier uses the ISO 9001-2008 and ISO 14001 manufacturing practices and manufactures the product in the United States;
  • The product contains no carcinogens, ie no 1,4 dioxane or no ethylene oxide. We receive a compliance certificate from our supplier proving it to every batch entering our factory

Our supplier uses the most advanced method of vacuum stripping in the manufacturing process, eliminating all traces of carcinogen, making our SLS the purest on the market.

Do our products contain dairy products, soy, gluten, peanut, etc.?

Our products are not manufactured with ingredients that contain these products or immediate derivatives.

However, we have no certification from our suppliers and the plant is not completely free of allergenic food, that is to say that employees can eat peanuts or other allergenic foods at their dinner and break in employee premises.

Are your products tested on animals? Are they vegan?

We have never tested our products on animals. We also make sure that all our suppliers do not test on animals either. We require all our suppliers to confirm it on each order we place with them. Finally, we do not use any animal based ingredients in our products. So yes we can say that our products are vegan and not tested on animals.