QC- ON Free Shipping +$70$, except exceptions*
NOUVEAU : le rehausseur de lessive fleur de tilleul en poudre

NEW : Linden Flower Powder Laundry Booster

by Jenyfer Hodgson in Blog

A new addition is joining the PURE laundry routine: our very first powder laundry booster, available in our signature Linden Blossom scent. We wanted to develop an alternative to conventional laundry boosters: a naturally derived powder formula that works alongside your laundry detergent while enhancing its scent.

Why Use a Laundry Booster?

A laundry booster doesn't replace your detergent: it works with it.

More than just a scent booster! Unlike products that focus primarily on fragrance, our innovative powder offers dual action: enhancing the effectiveness of your laundry detergent while boosting the Linden Blossom scent. Added directly to your washing machine, it elevates your laundry routine, whether you're washing towels, bedding, everyday clothing, or fabrics that tend to retain odours.

Formulated with baking soda, our powder helps neutralize unpleasant odours while promoting longer-lasting freshness on fabrics. Effective even in cold water, it dissolves more easily in warm water for optimal results. It's also compatible with standard and high-efficiency (HE) washing machines. This laundry booster is the perfect little extra to enhance your laundry routine and prolong that wonderful fresh, just-washed feeling.

A Thoughtfully Designed Powder Innovation ♻️

Creating a new product also means thinking about everything that comes with it. That's why our laundry booster comes in our new eco-designed packaging, featuring a built-in measuring cup in the lid and a container designed to be kept and eventually refilled in bulk. Choosing to refill locally also helps reduce container transportation, minimize single-use packaging, and save up to 25% compared to purchasing a new container.

Did you know that up to 80% of a product's environmental impacts are determined during the design phase? This reality has guided our decisions for years. Before launching a new product, we carefully consider its formula, packaging, use, and end of life. Because for us, reducing our environmental impact begins long before a product reaches the market.

Related Posts

Réduire les déchets à la source : les petits gestes qui font une grande différence

Reducing Waste at the Source: Small Actions That Make a Big Difference

At PURE, waste reduction isn't just an initiative we highlight one week a year. It's a commitment that guides our decisions every single day. What if reducing waste started long before we even had something to throw away We're fortunate to oversee several stages of our production process, from product design and manufacturing in our own facility to distribution. This hands-on approach allows us to think differently, eliminate unnecessary steps, and implement practical solutions to reduce our environmental footprint. Because the best waste is often the waste we never create in the first place. 1. Eco-Design Did you know that up to 80% of a product's environmental impacts can be determined during its design phase? We carefully consider every detail before a product even reaches store shelves. The choice of ingredients, containers, labels, and packaging materials is an integral part of our eco-design approach. Our transparent bottles: a thoughtful choice to make them easier to identify during sorting and support recycling. They also make bulk refilling easier by allowing you to see the fill level. Our water-resistant labels: designed to withstand repeated refills and remain on containers throughout their reuse. Products designed for bulk refilling: why buy a new bottle when the one you already have can last for years? With our at-home bulk formats and network of refill stations, we encourage reusing containers rather than replacing them. A family can use approximately 60 bottles of 500 mL per year. Giving cardboard a second life: even when preparing your orders, we look for ways to reduce waste. Rather than systematically using new packing materials, we reuse our cardboard and turn it into protective cushioning for our shipping boxes. A simple way to give a resource we already have a second life! 2. La fabrication au Québec  Fabriquer nos propres produits dans notre usine de Saint-Alexandre-de-Kamouraska nous donne un avantage précieux : celui de pouvoir agir directement sur nos façons de faire. De la sélection de nos ingrédients à l'amélioration continue de nos méthodes de production, chaque décision compte : Des ingrédients biodégradables et sécuritaires : nous développons nos formules avec soin, en privilégiant des ingrédients qui respectent nos standards environnementaux, sans jamais compromettre l'efficacité de nos produits. Des formules ultraconcentrées : davantage d'utilisations avec une plus petite quantité de produit! Cette concentration permet de réduire le volume à transporter pour un même nombre d'utilisations, tout en limitant les besoins en emballage. Mais derrière les équipements et les formules, il y a surtout une équipe qui partage la volonté de faire mieux. Réduire les pertes, utiliser les ressources judicieusement, encourager les bonnes habitudes et maintenir des standards de qualité élevés font partie de notre quotidien. 3. Circular Economy Distribution We believe a container shouldn't necessarily reach the end of its life after just one use. That's why our distribution network is built, in part, around a circular economy model. Our retail partners can benefit from our deposit-return program for 20-litre containers. Once the containers are empty, our team collects them during deliveries. They are then cleaned and sanitized before being put back into circulation. The same container can therefore be used multiple times rather than being systematically replaced. This approach allows us to extend the lifespan of our containers and reduce the need for new packaging. Every year, our PURE bulk refill network helps prevent the use of approximately 3 million bottles. It's proof that small habits, repeated on a large scale, can make a significant impact. 4. Bulk Refilling at Home and at Work What if the last bottle of soap you ever bought was the one you already own? With our 10-litre formats, bulk refilling at home becomes a simple way to reduce packaging while always keeping your favourite products on hand. Keep your bottles, refill them as needed, and avoid accumulating unnecessary small containers. Less plastic: a 10-litre format reduces the amount of plastic used by approximately 90% compared to purchasing equivalent quantities in smaller formats. Less transportation: larger formats help reduce trips to restock and minimize packaging. Savings with every refill: choosing bulk refills at participating refill stations allows you to save up to 25% compared to purchasing a new container. And why stop at home? We believe good habits can easily follow us to work. Once you get into the habit of refilling your containers at home, it becomes only natural to want to do the same at the office. We know that no one is perfect and that changing habits can sometimes take time. Our role isn't to put pressure on you, but rather to offer simple, effective, and accessible solutions to help you do things differently. Effective household and personal care products made in Quebec, containers designed to last, a network of refill stations, and a distribution system that encourages reuse: that's how we choose to contribute to waste reduction. This week, and every week, let's keep making choices that matter. ♻️  

Learn more
Nos poudres se réinventent : des emballages pratiques et écoconçus

Our Powders, Reimagined: Practical, Eco-Designed Packaging

Creating a new product doesn’t begin with its formula alone. Long before it reaches the market, we consider its entire life cycle: how it will be used, its packaging, its transportation, and what will happen to the container once the product is finished if it isn’t refilled locally. That’s what ecodesign is all about: considering a product’s impact from the very beginning rather than looking for solutions once it already exists. Because reducing waste doesn’t start at the recycling bin. It starts at the design table. 🤓   Packaging designed differently We considered every component to create packaging that is practical, durable, and adapted to our bulk refill model. One of the unique features of the new container is built directly into its lid: the measuring cup needed to use the product is integrated right into it. There’s no need to add a separate scoop or accessory inside the packaging. That means one less component to produce, transport, and eventually dispose of. The container was also designed to be kept and refilled locally in bulk. Once your powder is finished, the goal isn’t necessarily to replace the packaging, but to keep using it. That’s exactly the kind of approach we want to encourage at PURE: buy the container once, then refill it again and again. Our powders: essential raw materials and more Long before lengthy ingredient lists and specialized products for every task, our grandmothers already relied on simple, versatile raw materials to care for their homes and laundry. We love getting back to that simplicity: carefully selected ingredients, a clear purpose, and just what’s needed to get the job done. Because sometimes, innovation also means getting back to basics. Stripping Powder, for brighter whitesThe perfect ally for clothing and textiles that need a boost, whether whites or colours. It helps remove stubborn stains, brighten whites, and deep-clean fibres. An effective way to breathe new life into items you might otherwise have thought needed replacing. Use as a soaking agent or add directly to the washing machine during the wash cycle. Borax, to Remove Odours Trapped in ClothingShoes, sportswear, equipment, and textiles that hold onto odours: borax is a valuable ally for deep cleaning and helping neutralize unpleasant odours. Add it to your routine after a workout or use it to refresh everyday essentials. Use as a soaking agent or add directly to the washing machine during the wash cycle. Soda Ash, the powerful degreaserFor clothing stained with grease and oil, washing soda is a valuable ally. Its powerful degreasing action helps remove stubborn stains and greasy residues embedded in fabric fibres. An essential particularly appreciated for workwear, including clothing worn by massage therapists and mechanics, who are regularly exposed to oils and grease. Use as a soaking agent or add directly to the washing machine during the wash cycle. Citric Acid, the enemy of limescaleA simple solution for tackling limescale and mineral deposits. Perfect for maintaining the home and appliances that regularly come into contact with water, such as coffee makers and kettles. Sodium Bicarbonate, the everyday multitaskerClean, deodorize, and gently scrub: baking soda is the classic staple to always have on hand. One simple ingredient with countless uses throughout the home. Our new packaging will gradually make its way to the market. ♻️ A collaboration with Société VIA Ecodesign also means surrounding ourselves with people who understand materials and what really happens to them at the end of their life. We would therefore like to thank Jimmy Bouchard and the Société VIA team for their invaluable support throughout our reflection process, as they do with each of our projects. Their expertise allowed us to better understand the different components of our packaging and make more informed decisions, particularly when considering how it will be sorted and what will happen to it at the end of its life. Because packaging may look simple when it reaches a store shelf, but many decisions are made behind the scenes. Despite its smooth, colourful finish, the tube is easily recognized by sorting equipment as cardboard. 

Learn more
Mois du vrac PURE 2026 : 3 millions de bouteilles sauvées chaque année 💚♻️

PURE Bulk Month 2026: 3 million bottles saved every year 💚♻️

In our ongoing effort to reduce single-use plastic, we are launching the PURE Bulk Month for the 6th year in a row. This month celebrates our circular economy model, our committed partners, and the 3 MILLION bottles saved each year thanks to your participation. Every refill goes beyond simply topping up a container: it extends the life of packaging, reduces waste, and contributes to a more circular economy. PURE Bulk Month is the perfect opportunity to adopt this simple gesture, which, when multiplied on a large scale, creates a real impact. To celebrate your impact, enjoy these special offers: In-store at participating Bulk Masters retailersGet 10% off all PURE bulk products. 📍 Find a retailer near you. Bulk at HomeEnjoy 10% off our 10 L format with the code JULY10 at PUREBIO.NET and at participating retailers. Developed with Cascade and eco-designed in collaboration with VIA Societies, our Bulk at Home format uses up to 90% less plastic than traditional packaging and is part of a true circular economy initiative. 👉 Discover the story behind this innovation in our PURE x Cascade article. Together, one refill at a time, we're driving meaningful change. 🌍 PURE x Karina Isabelle Our beautiful PURE Bulk Month poster was created in collaboration with illustrator Karina Isabelle. We loved it so much that we asked her to create coloring pages for the little ones... and the grown-ups too! Télécharge-les ici!

Learn more