At PURE, waste reduction isn't just an initiative we highlight one week a year. It's a commitment that guides our decisions every single day.
What if reducing waste started long before we even had something to throw away We're fortunate to oversee several stages of our production process, from product design and manufacturing in our own facility to distribution. This hands-on approach allows us to think differently, eliminate unnecessary steps, and implement practical solutions to reduce our environmental footprint. Because the best waste is often the waste we never create in the first place.
1. Eco-Design
Did you know that up to 80% of a product's environmental impacts can be determined during its design phase? We carefully consider every detail before a product even reaches store shelves. The choice of ingredients, containers, labels, and packaging materials is an integral part of our eco-design approach.
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Our transparent bottles: a thoughtful choice to make them easier to identify during sorting and support recycling. They also make bulk refilling easier by allowing you to see the fill level.
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Our water-resistant labels: designed to withstand repeated refills and remain on containers throughout their reuse.
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Products designed for bulk refilling: why buy a new bottle when the one you already have can last for years? With our at-home bulk formats and network of refill stations, we encourage reusing containers rather than replacing them. A family can use approximately 60 bottles of 500 mL per year.
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Giving cardboard a second life: even when preparing your orders, we look for ways to reduce waste. Rather than systematically using new packing materials, we reuse our cardboard and turn it into protective cushioning for our shipping boxes. A simple way to give a resource we already have a second life!
2. La fabrication au Québec
Fabriquer nos propres produits dans notre usine de Saint-Alexandre-de-Kamouraska nous donne un avantage précieux : celui de pouvoir agir directement sur nos façons de faire. De la sélection de nos ingrédients à l'amélioration continue de nos méthodes de production, chaque décision compte :
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Des ingrédients biodégradables et sécuritaires : nous développons nos formules avec soin, en privilégiant des ingrédients qui respectent nos standards environnementaux, sans jamais compromettre l'efficacité de nos produits.
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Des formules ultraconcentrées : davantage d'utilisations avec une plus petite quantité de produit! Cette concentration permet de réduire le volume à transporter pour un même nombre d'utilisations, tout en limitant les besoins en emballage.
Mais derrière les équipements et les formules, il y a surtout une équipe qui partage la volonté de faire mieux. Réduire les pertes, utiliser les ressources judicieusement, encourager les bonnes habitudes et maintenir des standards de qualité élevés font partie de notre quotidien.
3. Circular Economy Distribution
We believe a container shouldn't necessarily reach the end of its life after just one use. That's why our distribution network is built, in part, around a circular economy model.
Our retail partners can benefit from our deposit-return program for 20-litre containers. Once the containers are empty, our team collects them during deliveries. They are then cleaned and sanitized before being put back into circulation.
The same container can therefore be used multiple times rather than being systematically replaced.
This approach allows us to extend the lifespan of our containers and reduce the need for new packaging. Every year, our PURE bulk refill network helps prevent the use of approximately 3 million bottles. It's proof that small habits, repeated on a large scale, can make a significant impact.
4. Bulk Refilling at Home and at Work
What if the last bottle of soap you ever bought was the one you already own? With our 10-litre formats, bulk refilling at home becomes a simple way to reduce packaging while always keeping your favourite products on hand. Keep your bottles, refill them as needed, and avoid accumulating unnecessary small containers.
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Less plastic: a 10-litre format reduces the amount of plastic used by approximately 90% compared to purchasing equivalent quantities in smaller formats.
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Less transportation: larger formats help reduce trips to restock and minimize packaging.
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Savings with every refill: choosing bulk refills at participating refill stations allows you to save up to 25% compared to purchasing a new container.
And why stop at home? We believe good habits can easily follow us to work. Once you get into the habit of refilling your containers at home, it becomes only natural to want to do the same at the office.
We know that no one is perfect and that changing habits can sometimes take time. Our role isn't to put pressure on you, but rather to offer simple, effective, and accessible solutions to help you do things differently.
Effective household and personal care products made in Quebec, containers designed to last, a network of refill stations, and a distribution system that encourages reuse: that's how we choose to contribute to waste reduction.
This week, and every week, let's keep making choices that matter. ♻️
