"I eco-designed a Christmas box because I’m determined to optimize every single one of our choices." — Jenyfer 😃🎄
Sustainable consumption, in my opinion, is a civic responsibility… but even more so, a business mission. When you design, you influence. And when you influence, you can help consumers make better choices—without compromise.
I’m not against gift boxes—I love receiving them too—but let’s be honest: packaging often has a lifespan of less than 5 seconds before ending up in the recycling bin… or worse. In Canada, it’s estimated that every holiday season, more than 540,000 tonnes of packaging end up in the trash.
I wanted to do things differently. I had 48 hours to come up with an idea before printing. In the middle of August, I put on some Christmas music (yes, really! 🎶), dove back into my festive memories, thought about my family—especially my sister, who’s an early childhood educator—and that’s when the idea for a craft was born.
Transforming the PURE x oNature box into a little Christmas reindeer to cut out, assemble, and scent with the Holiday Season room fragrance. A package that lives longer—and brings smiles to both kids and grown-ups alike.
A big thank-you to my fairy godmother, Stéphanie, our graphic designer, who brought my idea to life in just a few days. And an enormous thanks to Cascades for their support and collaboration in creating a matte, recyclable package proudly made in Québec.
The gift box is now available in stores and at purebio.net. 🎄
Take time to come together—and happy holidays!
