St-Alexandre-de-Kamouraska, February 2026– PURE andoNatureare proud to announce the signatureof a national distribution agreement withPuresource, marking a key milestone in the development of both brands across Canada. Last fall, Total Fabrication, the parent company of PURE andoNature,acquiredthe assets of its circular economy distributor,Quemar, to better serve the Quebec and Ontario markets. This initiative aimed to strengthen relationships with retailers through improved service andoptimizebulk logistics. The addition ofPuresourceas a national partner complements this growth strategy. This collaboration will allow for better service to Western Canada and accelerate development in this rapidly growing market.
Following the success of our Christmas gift set, the collaboration between oNature and PURE is officially back with a brand-new Apple Blossom set—delicate and comforting.
True to our values, this set has been eco-designed from start to finish. Manufactured by Cascades, the recycled cardboard box goes beyond simple packaging: once emptied, it transforms into a flower pot
VIDEO
Bring your eco-friendly flower pot to life in a few simple steps:
Gently unfold the box.
Cut along the dotted lines.
Assemble the pieces of the flower pot by following the shapes.
Decorate it to your heart's content (think biodegradable glitter, natural twine, or upcycled ribbons!).
Scent it with your favorite oNature spray to fill your home with the sweet, delicate fragrance of apple blossoms
What is eco-design?
Eco-design is a responsible design approach that integrates environmental impact considerations right from the start of a product or packaging's creation. It takes into account every stage of the product's life cycle.
Back in stock March 9th 2026 online, in store and in bulk!
For the past 5 years, the PURE Apple Blossom collection has officially marked the arrival of spring cleaning. More than just a seasonal launch, it’s a gateway to a new way of consuming: more responsible, more economical, and firmly rooted in refill and bulk.
Each year, this collection helps attract new consumers, introduce them to our products, and most importantly, to our philosophy: Refill. Reuse. Repeat.
A limited edition that goes even further ♻️
At Total Fabrication, eco-design isn’t a trend, it’s a way of working. At every stage of development, from idea to packaging, we ask ourselves the same question: How can we reduce environmental impact without ever compromising product quality or aesthetics?
This year, we’re taking the idea even further with the limited-edition Apple Blossom collection and the launch of an exclusive gift set. The overwhelming success of our Holiday set confirmed one thing: we had to do it again.
This set brings together a trio of essential products, created in collaboration with oNature, to support spring cleaning with gentleness and efficiency.
But that’s not all. Once the products are finished, the box doesn’t become waste. It transforms into a DIY flower pot, designed to diffuse your home fragrance. See the DIY here.
All PURE products are designed to last.They are refillable at participating local retailers or through at-home bulk refills. Less transportation, less packaging, more meaning.
Ingredients chosen with rigor and transparency
Ingredient selection is essential. For our health, for animals, and for the planet. Each product in the Apple Blossom collection is formulated with gentle, effective, and biodegradable ingredients. And because transparency is non-negotiable, we disclose the complete ingredient list, even when Canadian regulations don’t require it. Trusting a product starts with knowing exactly what’s in it.
Available for a limited time, the collection includes:
the limited-edition trio gift set
the multi-surface cleaner
the dishwashing liquid
the home fragrance
the fragrance extract
the diffuser
the linen water
The year 2025 marked a major turning point for PURE. Thanks to the dedication of our teams, continuous innovation, and the exceptional support of our retail partners across Canada, we achieved several important milestones that strengthen our mission: offering eco-friendly home and body care products, made here, and available in refill format.
Bulk innovation: the 10 L Format
One of the most significant advancements of 2025 was the launch of our 10 L home refill format, created in collaboration with Cascades.
This cardboard-based format makes it possible to:
drastically reduce single-use plastic
simplify access to home refill
offer a 100% Québec-designed ecodesign model
Since its launch, the 10 L format has transformed how many families and businesses refill at home.
B Corp Certification for Total Fabrication: A Formal Commitment to Sustainability
Our factory officially became a B Corp certified company, an international designation recognizing businesses that generate real, positive impact.This certification confirms the strength of our work in:
ecodesign
reduction of single-use plastic
local development
For retailers and consumers, it’s a clear signal: our products are crafted with intention, integrity, and respect.
The PURE Brigade: Education, Festivals & Beach Cleanups
Summer 2025 was highlighted by the work of the PURE Brigade, our mobile team dedicated to educating the public on eco-friendly habits.
Their activities included:
educational workshops about refill and waste reduction
eco-shoe-cleaning stations
multiple beach cleanups along the St. Lawrence River with our friends at Organisation Bleu
A powerful on-the-ground effort that reached thousands of people and strengthened our educational mission.
Launch of the Limited Edition Summer Love Collection
Summer 2025 also brought a much anticipated release:the Summer Love limited edition collection, featuring bright, natural seasonal aromas.
This collection was an instant success thanks to its unique summer scent and the storytelling behind the products.
Total Fabrication Acquires Quémar Distribution Assets: A Stronger Network
In 2025, Total Fabrication acquired the assets of Quémar Distribution a strategic move that significantly improves:
logistical efficiency
closeness and responsiveness to retailers
This acquisition strengthens our ability to support the growth of refill across Québec-Ontario-Martimes.
An Eco-design Innovation: The Christmas Gift Box That Transforms Into a Reindeer
Among 2025’s standout innovations was our ecodesigned Christmas gift box, developed in collaboration with Cascades.
This unique box was created to reduce waste while adding a fun “wow moment” to the customer experience: once empty, it folds into a decorative reindeer that diffuses a home fragrance.
A simple, ingenious concept perfectly aligned with our mission.
Nearly 3 Million Bottles Saved
Thanks to refills in stores and at home, PURE diverted nearly 3,000,000 plastic bottles from recycling centers in 2025.Every refill counts and this number proves our model works.
2025 was a defining year for PURE. In 2026, we will continue our mission: offering eco-friendly products that respect your health, your home, and the planet, while continuing to build a strong, inspiring local shopping network. 💚
