Pure giving for Christmas!

In 2020, Pure received an immense outpouring of love. You've been so generous to us, and we're beyond grateful. So it was only natural for us to give back to the community.

As the holiday season approaches, we wanted to do something that would make a difference to keep everyone healthy and safe, especially those in need. Because we believe everyone is essential. That's why we reached out to two of our friends and partners with whom we've collaborated throughout the year: Florence-Léa Siry and Andréanne Marquis . We asked them to each choose an organization that was close to their hearts and to which we could donate hand sanitizers, laundry detergents, and hand soaps.

Florence-Léa chose to donate to Moisson Montréal , an organization that collects donations of food and essential products throughout the year to offer them free of charge to more than 200 community organizations.

For her part, Andréanne was already associated with Pignon Bleu in Quebec City, thanks to her company Womance's "Give to Help" campaign. Pignon Bleu is an organization whose mission is to contribute to food security for children and families, to support the development of children in need in Quebec City, and to contribute to the training and integration into the workforce of unemployed people.

This week, we donated over 2,500 hand sanitizers, laundry detergents, and hand soaps to these organizations, worth over $25,000. Mission accomplished (and we're very proud of it!). We've mobilized so that together, we can one day say that the pandemic is finally behind us.

Thanks again to Florence-Léa and Andréanne Marquis for their time and their kind gesture.

We wish you all to take good care of yourselves, to give if you can and of course, sweet and happy holidays!