oNature linen water is such a discovery product. Sheets, cushions, carpets, in the car, the trailer, you can spray it everywhere. Without harmful chemicals, you become addicted to that product very quickly. đ
The function of linen water is to refresh fabrics. oNature has understood how to properly develop our 5th sense with its 11 natural aromas.
For over a year now, oNature has benefited from Pure's zero-waste distribution and offers 3 linen water in bulk : Almond Blossom, Sea Breeze and Lavender. This circular economy concept allows Pure (and oNature) to save more than 1 million bottles each year. â»ïž
Did you know that? Linen water originates from washerwomen in Provence who used linen water when ironing fabrics to give a fresh aroma to sheets and clothes.
The perfect bottle against monsters And yes, this product is perfect for warding off all types of monsters. To help you with your hours of sleep, you can spray plenty of laundry water directly on the sheets without staining. Good night!
A festival is much more than just a lineup. Itâs an economic driver, a place for connection, and a showcase for an entire region.
PURE is proud to once again collaborate with Archipel 2026 to highlight the festivalâs sustainable initiatives, taking place from July 10 to 12, and the importance of celebrating differently. See the program HERE.
Here are 4 reasons why an eco-responsible festival makes all the difference:
1. It supports the local economyWhen a festival chooses local suppliers, artists, producers, and businesses, the benefits stay within the community. Every purchase supports local jobs, boosts the regional economy, and fosters lasting collaborations.
2. It reduces its environmental impactA responsible event takes concrete actions: prioritizing reusable options, improving waste management, reducing excess, and encouraging local sourcing. The result: less waste and a lighter footprint.
3. It showcases the regionâs identityA local festival is also an opportunity to highlight the flavors, talent, and energy of a region. Visitors enjoy a more authentic experience and leave with a genuine connection to the place.
4. It creates a positive impactA festival lasts only a few days, but its choices can inspire for much longer. Raising awareness, encouraging better consumption habits, and showing that itâs possible to do things differently : thatâs a lasting legacy.
A responsible festival is not just a successful event. Itâs a community moving forward together, with pride. Happy Earth Month from PURE! đ
Following the success of our Christmas gift set, the collaboration between oNature and PURE is officially back with a brand-new Apple Blossom set delicate and comforting.
True to our values, this set has been eco-designed from start to finish. Manufactured by Cascades, the recycled cardboard box goes beyond simple packaging: once emptied, it transforms into a flower pot
Bring your eco-friendly flower pot to life in a few simple steps:
Gently unfold the box.
Cut along the dotted lines.
Assemble the pieces of the flower pot by following the shapes.
Decorate it to your heart's content (think biodegradable glitter, natural twine, or upcycled ribbons!).
Scent it with your favorite oNature spray to fill your home with the sweet, delicate fragrance of apple blossoms
What is eco-design?
Eco-design is a responsible design approach that integrates environmental impact considerations right from the start of a product or packaging's creation. It takes into account every stage of the product's life cycle.
Back in stock March 9th 2026 online, in store and in bulk!
For the past 5 years, the PURE Apple Blossom collection has officially marked the arrival of spring cleaning. More than just a seasonal launch, itâs a gateway to a new way of consuming: more responsible, more economical, and firmly rooted in refill and bulk.
Each year, this collection helps attract new consumers, introduce them to our products, and most importantly, to our philosophy: Refill. Reuse. Repeat.
A limited edition that goes even further â»ïž
At Total Fabrication, eco-design isnât a trend, itâs a way of working. At every stage of development, from idea to packaging, we ask ourselves the same question: How can we reduce environmental impact without ever compromising product quality or aesthetics?
This year, weâre taking the idea even further with the limited-edition Apple Blossom collection and the launch of an exclusive gift set. The overwhelming success of our Holiday set confirmed one thing: we had to do it again.
This set brings together a trio of essential products, created in collaboration with oNature, to support spring cleaning with gentleness and efficiency.
But thatâs not all. Once the products are finished, the box doesnât become waste. It transforms into a DIY flower pot, designed to diffuse your home fragrance. See the DIY here.
All PURE products are designed to last.They are refillable at participating local retailers or through at-home bulk refills. Less transportation, less packaging, more meaning.
Ingredients chosen with rigor and transparency
Ingredient selection is essential. For our health, for animals, and for the planet. Each product in the Apple Blossom collection is formulated with gentle, effective, and biodegradable ingredients. And because transparency is non-negotiable, we disclose the complete ingredient list, even when Canadian regulations donât require it. Trusting a product starts with knowing exactly whatâs in it.
Available for a limited time, the collection includes:
the limited-edition trio gift set
the multi-surface cleaner
the dishwashing liquid
the home fragrance
the fragrance extract
the diffuser
the linen water
