Hello, my name is Florence-Léa Siry, I am a zero-waste expert and owner of the brand Flonette (we are a few days away from launching the official website, yeah!). In my opinion, we should learn to curb the reflex of consuming to meet a need. I much prefer to create, because I feel that I am more in solidarity with the planet and, as a result, I really take part in the change. Creating content for Pure Earth Month was not my idea, and that's the wonderful thing about the Pure team. It's that they exceed my standards for committing to the environment. Let me tell you about them.
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In March 2020, just before the pandemic began, I met with Anthony Poitras, General Manager at Total Fabrication. My initial goal was to find a new partner to manufacture and distribute my solid dish soaps. I found way more than expected. I knew about Pure products (Almond blossom team!), but I had no idea that I would fall in love with this genuinely kind-hearted company. I was charmed by their social commitment but as a bonus, the team is also very, very committed to improving the health of the planet.
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I am proud to say that I have been working with Total Fabrication for the past year. They did me the honor of welcoming me in their family. They gave me a lot of laughs, stars in my eyes but above all: my Flonette. It was natural for me to want to be their new face for Pure Earth Month. We all want a healthier planet!
The year 2025 marked a major turning point for PURE. Thanks to the dedication of our teams, continuous innovation, and the exceptional support of our retail partners across Canada, we achieved several important milestones that strengthen our mission: offering eco-friendly home and body care products, made here, and available in refill format.
Bulk innovation: the 10 L Format
One of the most significant advancements of 2025 was the launch of our 10 L home refill format, created in collaboration with Cascades.
This cardboard-based format makes it possible to:
drastically reduce single-use plastic
simplify access to home refill
offer a 100% Québec-designed ecodesign model
Since its launch, the 10 L format has transformed how many families and businesses refill at home.
B Corp Certification for Total Fabrication: A Formal Commitment to Sustainability
Our factory officially became a B Corp certified company, an international designation recognizing businesses that generate real, positive impact.This certification confirms the strength of our work in:
ecodesign
reduction of single-use plastic
local development
For retailers and consumers, it’s a clear signal: our products are crafted with intention, integrity, and respect.
The PURE Brigade: Education, Festivals & Beach Cleanups
Summer 2025 was highlighted by the work of the PURE Brigade, our mobile team dedicated to educating the public on eco-friendly habits.
Their activities included:
educational workshops about refill and waste reduction
eco-shoe-cleaning stations
multiple beach cleanups along the St. Lawrence River with our friends at Organisation Bleu
A powerful on-the-ground effort that reached thousands of people and strengthened our educational mission.
Launch of the Limited Edition Summer Love Collection
Summer 2025 also brought a much anticipated release:the Summer Love limited edition collection, featuring bright, natural seasonal aromas.
This collection was an instant success thanks to its unique summer scent and the storytelling behind the products.
Total Fabrication Acquires Quémar Distribution Assets: A Stronger Network
In 2025, Total Fabrication acquired the assets of Quémar Distribution a strategic move that significantly improves:
logistical efficiency
closeness and responsiveness to retailers
This acquisition strengthens our ability to support the growth of refill across Québec-Ontario-Martimes.
An Eco-design Innovation: The Christmas Gift Box That Transforms Into a Reindeer
Among 2025’s standout innovations was our ecodesigned Christmas gift box, developed in collaboration with Cascades.
This unique box was created to reduce waste while adding a fun “wow moment” to the customer experience: once empty, it folds into a decorative reindeer that diffuses a home fragrance.
A simple, ingenious concept perfectly aligned with our mission.
Nearly 3 Million Bottles Saved
Thanks to refills in stores and at home, PURE diverted nearly 3,000,000 plastic bottles from recycling centers in 2025.Every refill counts and this number proves our model works.
2025 was a defining year for PURE. In 2026, we will continue our mission: offering eco-friendly products that respect your health, your home, and the planet, while continuing to build a strong, inspiring local shopping network. 💚
At PURE, every formula is carefully crafted from natural, biodegradable ingredients, without compromising on performance. It’s precisely this gentler, more eco-friendly composition that can sometimes react to changes in temperature.
Because PURE is committed to transparency at every level, our containers are transparent too. Their clarity allows the true nature of the product to show, reinforcing our dedication to explaining these phenomena in a simple and honest way.
We believe that well-informed consumers can make better choices. And explaining why a product changes in appearance is also a way for us to stay true to our values of transparency and trust.
In Canada, we have to contend with a harsh climate and extreme winter temperatures. PURE takes every necessary precaution to protect its products from the cold. During the winter season, no online orders leave our facility on Fridays to prevent products from sitting in carriers’ trucks over the weekend, exposed to freezing temperatures. Each shipment is carefully planned to preserve the quality of our natural formulas and ensure that products arrive at your home in optimal condition.
Feel free to contact our customer service with any questions: info@totalfabrication.ca
Every year, the return of our PURE X oNature limited Holiday Edition brings a moment of joy and creativity to our Saint-Alexandre-de-Kamouraska factory. This year, we are proud to present a wonderful new addition: an eco-friendly gift set designed in collaboration with Cascades, combining fun, sustainability, and the magic of the holiday season.
How to Turn Your PURE Gift Set into a Christmas Reindeer ✂️
In just a few simple steps, bring your eco-friendly little reindeer to life:
Gently unfold the box.
Cut along the dotted lines.
Assemble the reindeer pieces following the shapes.
Decorate it however you like (biodegradable glitter, natural twine, repurposed ribbons…).
Scent it with your favorite oNature spray to fill your home with the sweet aroma of the holiday season.
And voilà! You’ve just created a reusable, local, and scented Christmas decoration that will bring smiles to young and old alike. Share your craft on social media! Tag us @jesuispure to inspire the whole community and spread the eco-friendly holiday magic.
