The Pure Bulk Masters live mainly in regions, but many have opted for the suburbs. They all have an eco-responsible lifestyle and are involved in their community. They mainly eat local organic products and kombucha in bulk. They like to work as a team and are very festive. But what makes them true Bulk Masters are their filling stations, which reduce hundreds of plastic bottles every year. They are the Pure Brand’s favorite influencers. It is thanks to the Masters that Pure has become the leader in the bulk market.
Every year, the return of our PURE X oNature limited Holiday Edition brings a moment of joy and creativity to our Saint-Alexandre-de-Kamouraska factory. This year, we are proud to present a wonderful new addition: an eco-friendly gift set designed in collaboration with Cascades, combining fun, sustainability, and the magic of the holiday season.
How to Turn Your PURE Gift Set into a Christmas Reindeer ✂️
In just a few simple steps, bring your eco-friendly little reindeer to life:
Gently unfold the box.
Cut along the dotted lines.
Assemble the reindeer pieces following the shapes.
Decorate it however you like (biodegradable glitter, natural twine, repurposed ribbons…).
Scent it with your favorite oNature spray to fill your home with the sweet aroma of the holiday season.
And voilà! You’ve just created a reusable, local, and scented Christmas decoration that will bring smiles to young and old alike. Share your craft on social media! Tag us @jesuispure to inspire the whole community and spread the eco-friendly holiday magic.
"I eco-designed a Christmas box because I’m determined to optimize every single one of our choices." — Jenyfer 😃🎄
Sustainable consumption, in my opinion, is a civic responsibility… but even more so, a business mission. When you design, you influence. And when you influence, you can help consumers make better choices—without compromise.
I’m not against gift boxes—I love receiving them too—but let’s be honest: packaging often has a lifespan of less than 5 seconds before ending up in the recycling bin… or worse. In Canada, it’s estimated that every holiday season, more than 540,000 tonnes of packaging end up in the trash.
I wanted to do things differently. I had 48 hours to come up with an idea before printing. In the middle of August, I put on some Christmas music (yes, really! 🎶), dove back into my festive memories, thought about my family—especially my sister, who’s an early childhood educator—and that’s when the idea for a craft was born.
Transforming the PURE x oNature box into a little Christmas reindeer to cut out, assemble, and scent with the Holiday Season room fragrance. A package that lives longer—and brings smiles to both kids and grown-ups alike.
A big thank-you to my fairy godmother, Stéphanie, our graphic designer, who brought my idea to life in just a few days. And an enormous thanks to Cascades for their support and collaboration in creating a matte, recyclable package proudly made in Québec.
The gift box is now available in stores and at purebio.net. 🎄Take time to come together—and happy holidays!
Saint-Alexandre-de-Kamouraska, October 14, 2025 – Total Fabrication is proud to announce the official acquisition of the assets of Quémar Distribution, the main distributor of its trademarks, with whom it has developed a unique distribution network across the country. This strategic integration marks an important milestone for the company and its retail partners.
Total Fabrication strengthens its sustainable model with the acquisition of Quémar Distribution's assets
Since 2010, Total Fabrication has focused on proximity, transparency, and collaboration. The acquisition of Quémar Distribution aligns with this vision: shortening supply chains, simplifying logistics, reducing packaging and waste at the source, and strengthening direct connections with local retailers.
Through its network of refill stations and deposit-based container system, Total Fabrication has been collecting, washing, sanitizing, and reusing its containers for over 15 years. Every year, millions of single-use plastic bottles are kept out of recycling centers.
